Drive results with data-led marketing

Turn insights into outcomes with the marketing analytics platform made by marketers, for marketers.

It's time to let your data lead. Here's why.

In today's digital-first world, data has become integral to marketing success. It gives direction to your strategy. Reveals insights into your customers. And helps you optimize the impact of everything you do. But making sense of your data isn't always easy. Here's a quick look at the state of marketing data today.

98 %
98% of marketers say it’s important to have a complete view of cross-channel marketing.*
33 %
Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making.*
22 %
Only 22% of marketers monitor cross-channel performance on a daily basis.*
Marketing Intelligence Report

Report

2,500+ marketers shared their data challenges and goals. See what they said in our Marketing Cloud Intelligence Report.

Put data at the center of your marketing with Marketing Cloud Intelligence.

Prove the value of every investment.

By bringing all your data into a single view of marketing spend, performance, and impact, you can make every marketing dollar go further.

Know what works — and what can work better.

Powerful AI and analytics tools help set every campaign up for continuous improvement, innovation, and growth.

Make every decision data-driven.

Leave uncertainty behind with data connected across all departments and channels. With your teams aligned and all your data at your fingertips, you can be confident in every decision.

Engage across the customer lifecycle with Agentforce

Engage across the customer lifecycle with Agentforce

See how agentic automation helps you build lasting customer relationships.

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