Research and Reports
Read the latest Salesforce research and data insights.

Research
State of the Connected Customer
14,300 consumers and business buyers reveal the trends shaping the future of customer engagement.

Report
9th Edition State of Marketing Report
Latest trends on AI, data and personalization with insights from marketers worldwide.

Report
Forbes Insights Research: The Experience Equation
Forbes Insights uncovers how employee experience and customer experience accelerates growth.
Explore all Research and Reports
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