Bring B2B and B2C consumer goods technology together on the #1 AI platform. Become an agentic enterprise with integrated planning and execution, intelligent reporting, and embedded AI capabilities on a deeply unified platform built for the consumer goods industry.
Let Agentforce take the manual work out of promotion planning. From generating account insights and recommending promotions to creating and sending them for approval, this feature streamlines the entire process, saving you time and effort.
Calculate, match, and measure accrued liabilities for active trade programs natively in Consumer Goods Cloud. Ensure finance managers can track liabilities and automate manual tracking for key account managers.
Define the bill-of-materials for each SKU, plan the KPIs for each header SKU and cascade down to the component level. Save key account manager’s time by reusing this bill-of-materials for future P&Ls.
Hear how consumer goods brands are using Agentforce to transform their customer, consumer, and employee experiences.
* Salesforce customer success metrics.
Build relationships that last in a complex route-to-market.
Become a staple in every shopping cart.
Become a household brand people trust.
Be the brand customers always want to wear.
Be the perfect match for your customers.
Unify planning and execution on one connected platform.
Trusted advisors with unmatched Salesforce experience and expertise, by your side.
Leverage a network of industry experts to streamline implementation, scale adoption, and augment functionality.
"Consumer Goods Cloud enables us to bring our wholesale partners up to a standard that meets our level of detail and trains them on the data that we want."
Cody StantonDigital Product Manager, Casper
Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
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Learn how Salesforce delivers profitable growth.
Consumer Goods CRM is a software solution that strengthens customer relationships and makes businesses more efficient. Salesforce is the world's #1 AI CRM for Consumer Goods with industry-specific solutions to activate B2B and B2C data to deliver profitable growth.
Salesforce is a robust Consumer Goods CRM solution with proven experience in unifying and activating disparate data, building brand relevancy with target consumers, driving brand growth with their retail customers, and increasing efficiencies across all functions of the business.
The exact consumer goods technology your business needs can vary depending on how your business works. Salesforce for Consumer Goods has many solutions across B2B and B2C functions that deliver profitable growth for your business. Contact us to see what works for your business.
Salesforce is the world's #1 AI CRM for Consumer Goods. We develop solutions across B2B and B2C to deliver profitable growth. Consumer Goods Cloud is our industry specific product built on the Salesforce platform and equipped with integrated planning and execution capabilities.
We offer a range of capabilities across the Salesforce platform. For instance, with Consumer Goods Cloud you can generate personalized playbooks with generative AI to deliver guided selling with personalized messaging that highlights unique product features. Learn more about AI in the consumer goods industry.
