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AI agents for retail
Deploy AI agents that help service teams resolve issues faster, shoppers find exactly what they need, and marketers drive campaigns that convert — all on the #1 Agentic platform.
Get started today with AI agents for retail
Choose from AI agents for customer service, personal shopping, and campaign management — grounded in unified shopper, inventory, and order data so your teams are ready to deliver value from day one.
Prebuilt Agentforce Subagents
Personalize shopping experiences with trusted AI expertise
- Personalized Product Discovery: Use AI agents to read purchase history, browsing behavior, and live inventory to surface the right product to the right shopper — instantly, on any channel.
- Always-On Personalization at Scale: Continuously adapt offers, content, and recommendations in real time, learning from every shopper signal to keep every experience relevant and conversion-ready.
- Omnichannel Shopping Continuity: Use AI to remember shopper preferences across web, mobile, and in-store, picking up mid-journey and completing tasks on any channel without missing a beat.
Prebuilt Agentforce Subagents
Streamline customer service with proactive AI assistance
- Order & Returns Management: Let AI agents autonomously updates order status, initiates returns, and resolves inquiries across every channel — no human intervention needed for routine requests.
- 24/7 Shopper Support & Smart Escalation: Handle high-volume shopper inquiries 24/7 and routes complex issues to the right human, with full context, zero friction, and no repeat explanations.
- Store Operations & Associate Enablement: Put real-time inventory data, task assignments, and store workflows in every associate's hands, cutting admin time so teams can focus on the floor.
Prebuilt Agentforce Subagents
Unlock B2B relationships and new revenue models
- AI-Powered Campaign Creation & Activation: Use AI agents to draft campaign messaging, builds audience segments, and recommends the best channels, grounded in unified shopper data and ready to launch in minutes.
- Dynamic Promotions & Loyalty Marketing: Monitor demand signals, inventory, and competitor activity in real time, then automatically activates personalized promotions and loyalty rewards to drive conversion.
- B2B Partner & Supplier Engagement: Identify revenue plays, surfaces contract renewals, and delivers personalized outreach to wholesale buyers and distributors, grounded in unified partner data.
Quickly build and customize smarter agents with product.retail
Use pre-configured building blocks and extend your agents for any use case with a low-code builder and natural-language agent authoring.
Trusted data foundation
Pre-built data models and integrations so AI agents are grounded in retail context.
Pre-built workflows
Pre-built business logic, workflows, and processes tuned to retail operations.
Domain-specific insights
Contextual, actionable intelligence surfaced right where teams work, turning data into decisions.
Surface agnostic expertise
Insights and workflows available on Slack, shopping apps, and more, right where you work.
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Frequently Asked Questions
Our portfolio of products, built on the trusted Salesforce Platform, helps you connect with customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can augment their work with connected data, trusted AI in retail, purpose-built for retail.
Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem, marketing, commerce, service, and IT. Allowing you to focus on driving costs down and loyalty up.
Boost loyalty with connected experiences across marketing, commerce, and service, delivered on the Salesforce Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our retail solutions.
Choose the retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimize partner relationships.
Disclaimer: Salesforce pre-built Agentforce capabilities are constantly being enhanced based on customer feedback and may not reflect actual product details. Solutions may not be currently available, delivered on time or at all. Customers should make purchase decisions based upon solutions that are currently available.