Best Call Tracking Software in 2025: A Complete Guide

We’ve all been there — furiously taking notes while on a sales call. Your prospect is sharing all sorts of information and you don’t want to lose track. But are you focusing on the conversation, or just taking notes? What if you miss an opportunity to dig deeper? Enter inbound call tracking software.

This technology, powered by artificial intelligence (AI), is changing the sales game. Reps don’t have to take notes — the tool can do it for them. It can help them see what to do next and which prospects are the most likely to buy. If you’re not using AI call tracking software, you might be falling behind.

According to the State of Sales, 80% of reps who use AI say it's easier with software today to get the customer insights needed to close a deal. Only 54% of reps who don't use AI say the same. Inbound call tracking software can gather potential customer details for you the moment you pick up the phone, so you can personalize the conversation from the start.

Inbound call tracking software is a tool that records, analyzes, and assigns attributes of calls made to contact centers and sales teams. Modern software platforms can track call outcomes, record and transcribe key details, surface next steps, and track campaigns. The best software options automatically capture data within a CRM, which reduces manual labor and risk of errors.

Inbound call tracking software uses AI to automatically capture deep data about the caller, link calls to specific campaign efforts using unique phone numbers, and record and transcribe conversations for real-time analysis. These capabilities enhance a sales team's understanding of the caller before, during, and after an incoming call.

Call tracking software adds unique phone numbers for each campaign or visitor so it’s easier to track which campaigns and marketing efforts led to them calling. The software is what answers the inbound calls so that they exist on the platform for sorting and analysis. Inbound call tactics also enable intelligent call routing. For example, if a customer dials a number associated with a specific enterprise product or campaign, they can be directed to a specialist on your team. This can improve the caller's experience and increase the rep's chances of closing the sale.

With tracking software, you'll likely be able to learn key details about the customer, such as the marketing referral source and the geographic region tied to their phone number. Advanced software uses AI and natural language processing to transcribe conversations and identify important keywords. Some premium AI systems can even analyze the customer's sentiment and offer insights about where a customer may be in the sales funnel.

These details help reps prioritize leads and effectively tailor their follow-up.

You'll be able to access a transcript for review and may get an automated summary along with key points highlighted. Call tracking software used with an integrated sales system can transfer the information to your customer relationship management (CRM) software and build a lead profile.

On a wider level, you can use inbound call software to analyze patterns across multiple conversations, helping your team identify common themes and craft effective sales messaging in the future.

Call tracking software helps businesses of all sizes throughout the customer journey, from initial contact to close. Some of its core benefits include:

• More time for sales: AI tools take a lot of the manual support work out of sales. Calls are automatically transcribed, with accurate tracking of each speaker, and accurate summaries make it easy to review key points before each follow-up. Data entry is basically taken care of, too.
• Improved sales messaging: With AI, you can identify patterns across your entire sales team's conversations and get an understanding of each customer’s sentiments or feelings during calls. It also analyzes which competitors are being mentioned, what features potential customers are asking about, and what objections are being raised. All of this can inform how you and your team position a product or service as the solution customers need.
• More effective coaching: With data about individual calls and calls in the aggregate, sales managers can provide better coaching to high and low performers alike. And this work can be scaled up, as the AI can also be a coach, noting during calls things to mention or resources to share when it recognizes the patterns mentioned above.
• Better customer experience: By gaining a better understanding of which campaigns drove calls, your sales team can personalize their approach for each caller. For example, if your team knows that an ad campaign based on a key feature led to the call, they can use a sales script that emphasizes that feature. Callers can also be routed to different specialists depending on their geographic location, avoiding the need for multiple transfers.

We curated this list with high-rated entries from G2 and Capterra, which compare and gather reviews for inbound call tracking software from dozens of providers. G2 rates software from one to five stars, taking usability, customer satisfaction, and market share into account. Capterra uses a five-star system based on ease of use, customer support, and value. Each software in this list scored at least four out of five stars.

As the #1 AI CRM, Sales Cloud embeds call tracking directly where your team already works. This isn't a bolt-on solution — the native Sales Dialer means every inbound call is instantly connected to a complete customer history, eliminating the need to switch between apps and giving reps the context to close deals faster. You can also use it to make outbound calls, schedule tasks and follow-ups, perform lead scoring, and more. You can also combine it with marketing and customer service software from Salesforce for comprehensive business management.

How it helps sales teams:

• Call logging: No more flipping through notes - you can ask Einstein to synthesize important call information and generate actionable summaries from your sales calls.
• Transcripts and summaries: Sales Cloud automatically transcribes and records important details about each call so reps can focus on the conversation (instead of taking notes). Summaries with key call details are automatically generated and stored with the lead’s CRM profile as well.
• Call analysis and recommendations: Agentforce can instantly flag customer sentiment and important takeaways so you have the details you need to move deals forward. This means insights aren't trapped in a notebook, because everything is tracked in your CRM. You can identify moments from sales calls, spot customer objections, and see competitive mentions so you can act on conversation insights within the flow of work.

CallRail is a pure call tracking app that uses tags and DNI for accurate call attribution. It also has add-ons for conversation intelligence, form tracking, and automated sales coaching. The software integrates with a wide assortment of sales forecasting and sales analytics tools, including Salesforce.

How it helps sales teams:

• Call logging: Calls received by CallRail from its dynamic numbers come with tracking and attribution data so you can learn which sales channel and campaign led to calls. Calls can be routed through customizable menus.
• Transcripts and summaries: Add-on features provide AI-generated transcripts and summaries.

Call analysis and recommendations: The sentiment analysis and conversion add-ons provide users with an action plan based on the transcripts, including generating content for emails, advising when to follow up, and more.

The professional and enterprise editions of HubSpot Sales Hub include built-in browser-based calling capabilities. Other tools work alongside this, including meeting scheduling, email templates, and a CRM. Integrations help it fit into many organizations' tech stacks.

How it helps sales teams:

• Call logging: Inbound calls are logged directly into the CRM. This includes key details such as how a caller interacted with automated voice menus.
• Transcripts and summaries: AI-powered agents record, transcribe, and summarize calls for easy playback.
• Call analysis and recommendations: When combined with sales performance software, AI can analyze aggregated call summaries for sales coaching opportunities, competitive trends, and more.

CallTrackingMetrics is a specialty call tracking software that features a built-in softphone, an included form builder, and tag-based automations to help combine data from digital ads, inbound calls, and more. The app also features more than 40 no-code integrations with popular SaaS tools to become part of your overall marketing technology stack.

How it helps sales teams:

• Call logging: Calls and text exchanges are stored in a unified customer profile, which can integrate with APIs to feed data into popular CRM and sales data software.
• Transcripts and summaries: Live transcripts are displayed in a DM-style format, with each speaker shown in different-colored speech bubbles.
• Call analysis and recommendations: You can ask AI to extract insights from transcripts using keyword spotting and perform sentiment analysis. Call scoring can be used to tag calls for lead scoring and to evaluate sales team performance.

WhatConverts is a tracking tool mainly designed for pay-per-click (PPC) and SEO professionals, with a focus on marketing agencies. It combines forms, chats, ecommerce, and call tracking to help with sales planning and building reliable customer profiles based on their offline and online activity.

How it helps sales teams:

• Call logging: Calls are logged and tracked based on the caller's interaction with search engines, online ads, and social media. The keywords that led to the call will be highlighted in the call logs, allowing teams to allocate their PPC budget effectively.
• Transcripts and summaries: Calls are automatically recorded and transcribed, providing fully searchable text to help teams identify patterns more easily.
• Call analysis and recommendations: AI-powered analysis helps managers identify factors that influence their teams' sales targets, such as whether appropriate greetings were used and upsell opportunities were taken.

Inbound call tracking apps rely on a handful of core technologies that make them stand out from other digital marketing and sales tools. These features include:

Modern inbound call tracking software needs generative AI features (which can produce content based on prompts) and agentic AI features (those which can suggest and even take actions on their own). This is key to sales call transcription, analysis, attribution, recommending content and talking points, and recognizing patterns among callers.

Many call tracking software programs don't fully replace the features of CRM software, and most sales teams already use CRM systems and other sales software. Your call tracker should integrate with the tools you use to monitor the rest of the customer's activity, making it easy to get all the details about their journey when a salesperson is working on a deal.

A core feature of call tracking is recording as much about the call and caller as possible right as they call in. This helps for attributing the call to the correct demographics (like where they call from or what company they might work for), and what marketing campaigns led to them calling. This data capture also helps with call routing, sending the caller to the right product specialist or time zone, for instance. All this data should be tracked in your sales dashboard.

Sales AI can analyze voice recordings and text transcripts to uncover a wide range of useful sales data. For example, AI insights can help reps determine how the lead was feeling during the call, how long each speaker talked, or whether what was said affected the sale. It can identify the most commonly mentioned problems by leads and whether mentioning them results in more closed sales. AI can track all this and more.

Inbound call tracking software is essential for any business that frequently fields calls from leads and customers. It helps your organization accurately attribute campaigns and can increase sales while providing customers with a better overall experience.

Although many providers offer stand-alone call tracking tools or those integrated into larger marketing suites, the best options are those that can effectively receive, record, transcribe, and analyze calls. Choosing the right solution can help your team turn inbound calls into valuable opportunities for streamlined workflows, higher conversion rates, and stronger customer relationships.