For over two decades, Sales Cloud has been the world's #1 sales CRM solution. Now rebranded as Agentforce Sales, it combines proven sales automation with Al agents that power the entire sales cycle, growing pipeline, deals, and revenue on one trusted platform.
Today, your sales reps are being asked to achieve two things at once: On one hand, work across a ton of accounts to hit aggressive targets. On the other, provide the deep, personalized experiences customers expect and demand.
The challenge that they face isn't desire or talent — it's capacity.
There simply isn't enough of your reps to go around, especially when 72% of their time is going to non-selling activities like data entry, research, and administrative work. They hit a wall.
What if your sellers could break past that wall and rapidly increase their sales? That’s the promise of Sales Cloud, powered by Agentforce: a solution that centralized all customer, deal, and company data, allowing AI agents to handle everything from prospecting to pipeline management so sellers can focus on building relationships and closing deals.
Discover how AI agents can help you manage the entire sales process on a unified solution, engaging leads, automating busywork, and driving operational efficiency so your sellers to focus on what they do best.
Before diving into the specifics of Sales Cloud, let’s define the software more broadly. A sales cloud application is a comprehensive, cloud-based platform that acts as the single selling solution for the entire revenue team. It centralizes all customer, company, and deal data for a 360-degree views of sales, streamlines workflows, and leverages automation and AI to manage and optimize every stage of the sales cycle.
Commonly, a sales cloud includes tools for lead management (capturing, scoring, and nurturing prospective customers), opportunity management (tracking and advancing deals through the sales pipeline), account management (maintaining relationships with existing clients), and analytics.
Salesforce Sales Cloud (now Agentforce Sales) is the leading sales solution for powering the entire sales process. It uses AI agents to handle the tedious, time-consuming elements of the sales process, while empowering human sellers to focus on strategy and relationship-building. As a result, it accelerates pipeline, makes it easier to close, and fuels revenue growth.
This world-class agentic CRM solution offers functionality to support every sales stage: enablement to equip reps with the latest sales techniques, sales cadences and AI outreach for prospecting, pipeline and lead management to keep deals moving forward, quoting tools to simplify the close, and sales forecasting/sales analytics tools to track both rep activity and customer behavior. To expedite processes, the latest in sales automation and autonomous AI help handle manual work that eat up reps’ weeks — like data entry and lead engagement.
Salesforce has defined the CRM industry and the evolution of sales technology for more than two decades. In 1999, Salesforce pioneered the cloud revolution, launching Sales Cloud and freeing businesses from on-premise software. It then brought sales data to every device with a mobile-first platform, untethering reps from their desks, and led the shift to social selling by integrating social data directly into customer profiles.
In 2016, Sales Cloud embedded intelligence capabilities into the platform with Einstein AI, delivering predictive AI for sales to help teams sell smarter.
In 2024, Salesforce initiated the next revolution: agentic AI. It renamed Sales Cloud to Agentforce Sales as part of the broader Agentforce 360 platform launch, signaling a fundamental shift in how sales solutions operate. This innovation transforms the CRM from a system of record into an active teammate, helping sales teams meet today's capacity challenges.
We are entering a world where AI is part of our everyday lives. AI doesn't replace people, but elevates them, handling repetitive, routine work so salespeople can focus on the human touch builds trust and closes deals.
In short, Sales Cloud serves as the central hub for your entire sales team, connecting sales enablement, prospecting, lead and customer engagement, pipeline management, quoting and invoicing, channel management, and sales performance management in one unified platform. Its powerful automation handles repetitive tasks (like updating deal records) to free up reps' time, while accurate, data-driven sales forecasting helps predict future sales revenue.
Most recently, Sales Cloud incorporated Agentforce to power AI agents that work autonomously across the sales process. These always-on “teammates” handle repetitive, manual, time-consuming sales tasks (like prospecting) so reps are freed up to focus on more strategic work.
Implementing Sales Cloud delivers advantages across the entire sales cycle, organized to help you grow revenue, increase efficiency, and enhance your customer experience.
Sales Cloud combines a comprehensive suite of core CRM features with groundbreaking AI capabilities that work together to accelerate the entire sales cycle. These feature sets can be broken down into three primary categories: pipeline growth, deal growth, and revenue growth.
24/7 lead engagement: AI sales agents greet prospects on your website, answer questions immediately, handle objections, and nurture conversations even when prospects aren't ready to book. An AI sales agent works tirelessly to qualify leads and book meetings. The effect? Your reps' calendars fill automatically with high-quality meetings.
Intelligent prospecting: Sales Cloud enriches your CRM data with external data to identify your highest-value prospects. Agents analyze firmographic data, technographic signals, funding rounds, hiring patterns, and web intent to prioritize accounts with the highest propensity to buy.
Automated outreach: AI sales tools draft personalized emails grounded in rich customer data, manage multi-channel cadences, and automatically capture every interaction — all while you focus on the conversations that matter.
Sales force automation (SFA): Core sales automation intelligently routes incoming leads to the right rep, ensures fair territory management, and manages approval workflows so no opportunity falls through the cracks.
AI-powered account planning: Agents create living, breathing account plans that continuously refresh with the latest intelligence. They mine sales conversations, service interactions, and public web data to build SWOT analyses and serve up competitive intelligence, customer strengths and weaknesses, industry trends, white space analysis, and next best product recommendations.
Sales engagement: Effective engagement requires consistent, personalized outreach at scale. Sales Cloud's sales engagement tools help reps manage high-volume prospecting by using email templates for personalization, sequencing touchpoints across channels with cadences, and automatically capturing every interaction in a complete activity timeline.
Conversation intelligence: Agents join your sales calls and automatically generate complete recaps — no manual notes required. They identify action items, flag concerns, answer specific questions about conversations (like "What were the customer's budget concerns?"), and use this conversational data to intelligently update opportunity stages and next steps.
Agent activity column: Every action agents make appears in the new Agent Activity area in Sales Cloud, giving you complete transparency. You see recommended updates based on emails, meetings, and notes — each with full citations showing the data behind the recommendation. You approve or deny changes, and when you're ready, you can make them autonomous. Trust is built in.
Automated CRM updates: Agents use your conversations to update opportunities for you, ensuring your pipeline always reflects reality without you spending hours on data entry.
Intelligent quoting: Agents generate personalized quotes 75% faster by automatically applying business and finance rules while tailoring every quote to the specific customer context.
Sales analytics: Sales reports offer clear, visual breakdowns of sales trends and pipeline health. This comprehensive approach to sales analytics helps organizations understand what's working and what needs adjustment, making sales performance analysis a data-driven discipline rather than guesswork.
Sales Cloud gives your partners access to the same tools and enablement your sellers use with Partner Cloud, ensuring their success. It also provides visibility into real-time performance for sales leaders so they always know how partners are performing.
This partner relationship management software provides:
Sales Cloud centralizes all customer-facing data and sales processes on a secure, accessible platform. It uses a structured data model built on core objects: Leads, Accounts, Contacts, Opportunities, and Activities.
When a new lead comes in, Sales Cloud automatically qualifies and routes it to the appropriate sales representative (or AI sales agent). The rep then uses Sales Cloud's tools to log deal interactions, update deal stages, and collaborate with team members. Throughout this process, intelligent automation powered by AI sales tools suggests next best actions.
With the introduction of AI agents, Sales Cloud now includes an additional intelligence layer. Agents can work autonomously, handling tasks like prospecting, pipeline management, and coaching. It’s easy to activate these agents with plain-language instructions, guardrails, and training documents. Because Sales Cloud includes data from customer conversations, sales calls, emails, external sources, and company documents, agents have the context they need to take hyperpersonalized, contextually relevant actions at every stage of the sales cycle.
To track work, teams use Sales Workspace to see everything agents and sellers are doing, review recommendations, and focus on the prioritized work that only humans can do, building trust with customers, navigating complex negotiations, and closing strategic deals.
Salesforce offers several editions of Sales Cloud tailored to different business sizes and needs:
| Edition | Best For | Key Features |
|---|---|---|
| Starter | Small businesses and startups | Lead, contact, account and opportunity management Email integration Case management Salesforce channels in Slack |
| Professional | Growing teams | Includes everything in Starter, plus: Greater customization Flow automation Basic forecasting Basic sales quotes Mobile CRM |
| Enterprise | Large organizations | Includes everything in Professional, plus: Workflow approvals Advanced forecasting Pipeline inspection Team selling Account planning Conversation Insights API access |
| Unlimited | Complex, global companies | Includes everything in Enterprise, plus: Predictive AI Sales engagement Prospecting Center Conversation Insights Activity platform Extra platform capacity Full sandbox Premier Success Plan |
| Agentforce 1 Sales | Organizations seeking the complete AI-powered sales platform | Includes everything in Unlimited, plus: 2.5M Data Cloud credits 1M Flex Credits Agentforce Sales Planning Salesforce Maps Sales Programs Salesforce Spiff Slack Enterprise+ Revenue Intelligence Tableau Next |
Pricing is typically structured on a per-user, per-month basis and varies depending on the selected edition and the features a company needs to execute its sales plans. See more here.
The evolution of Sales Cloud to Agentforce Sales marks the beginning of the era of limitless selling. It represents Salesforce's vision for the future of CRM — a platform where AI agents and humans work together seamlessly to break through the capacity ceiling that has traditionally limited growth. This ongoing innovation ensures that Agentforce Sales remains the top-tier solution for businesses seeking a competitive edge in an increasingly AI-driven marketplace, defined not by how hard a team sells, but by how effectively they partner with AI to achieve previously impossible outcomes.
The capacity problem is solved. The era of limitless selling is here.
At Dreamforce, we revealed the how Sales Cloud — now Agentforce Sales — has reimagined the sales process with agents and humans together. Discover how it can boost your team’s productivity.
Yes, in October 2025, Salesforce renamed Sales Cloud to Agentforce Sales. The platform now includes embedded autonomous AI agents that augment human sellers by handling time-consuming administrative work, like prospecting and pipeline management. The core CRM functionality remains, now supercharged with AI agent capabilities.
Sales Cloud is a specific application focused on managing the sales process. The Salesforce Platform (now the Agentforce 360 platform) is the underlying technology and infrastructure on which Sales Cloud and all other Salesforce applications are built. The Platform provides the foundation for data storage, security, development, and integration capabilities.
While Agentforce Sales delivers key business benefits like accelerated revenue and operational efficiency, these results are made possible by four core advantages of the platform's architecture:
The implementation time for Salesforce Sales Cloud varies significantly based on the size and complexity of the business, the chosen edition, and the level of customization required. To help you start fast, Salesforce provides an accelerated deployment path. Using Salesforce Go, teams get a simplified, automated process that allows them to discover and set up features in minutes. This approach can enable deployment speeds up to 75% faster than more complex deployments. Enterprise-level deployments involving extensive data migration and custom integrations will naturally require a more comprehensive project timeline.
Data can be migrated into Sales Cloud using several methods. For smaller data sets, built-in data import wizards are often sufficient. For larger, more complex migrations, a business will typically use third-party data loading tools or engage a consulting partner. The migration process generally includes data cleanup, mapping old fields to new Sales Cloud fields, and testing the integrity of the imported data. Implementation of Data 360 can help ensure data remains clean and organized moving forward, usable for any application on the Agentforce 360 platform.
You can create a wide range of reports to track sales performance. Common examples include sales forecasts, pipeline analysis reports to see deal flow, sales activity reports to monitor rep productivity, and lead source tracking reports to measure marketing ROI. These reports can be built using different formats — Tabular (simple lists), Summary (grouped data with subtotals), Matrix (grouped by rows and columns), and Joined (combining multiple reports). Check with your Salesforce admin to see how best to create reports for your needs.
Data security is a top priority for Salesforce. Sales Cloud uses a multi-layered security model that includes strong encryption for data in transit and at rest, fine-grained access controls, and robust physical security for its data centers. The platform allows administrators to define security settings down to the field level, ensuring that users only see the data relevant to their role and profile. This approach provides a high level of data security that meets industry standards and regulatory compliance requirements.
