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Boost Salesforce End User Support: Top Strategies for 2025 Success
Learn all about Salesforce end user support, why it’s important, and how it improves the customer experience.
End user support is a broad term referring to any support that provides guidance to maximize the impact of using a company’s product or service. From onboarding and adoption to optimization and expansion, end user support helps teams gain real value from a company’s offerings.
What is end user support?
End user support is the ongoing assistance, guidance, and resources provided to help individuals effectively use a product or service. It goes beyond technical troubleshooting to include continuous improvement, change management, and innovation that ensures users get the most value over time.
What it’s not is just technical support. While technical support typically focuses on helping users navigate a product’s immediate capabilities, end user support takes a broader, more proactive approach to drive long-term success and adoption.
In this article we’ll answer the following questions:
- What are end user support services?
- Why is end user support important?
- What are the aspects of end user support?
- How do Salesforce Success Plans provide end user support?
- How can you find end user support?
What are end user support services?
End user support services are all about helping your people get the most out of your technology every day. From technical assistance and troubleshooting to training and guidance, these services make it easy for employees, customers, and partners to work confidently, solve issues quickly, and stay productive. That can mean help desk support, remote or on-site assistance, software and hardware troubleshooting, system access management, and more. With the right support in place, you can reduce downtime, boost satisfaction, protect data, and maximize the value of your technology investment.
Why is end user support important?
The most important element of an effective product launch is customer satisfaction: users who feel confident in the product also drive long-term adoption. That means providing end user support that helps teams align their people with the process and technology that drive success. When companies prioritize the end user experience, they can achieve better outcomes - both for the customer and the company.
For platforms like Salesforce, expert end user software support teaches industry best practices that help improve resource utilization, increase customer productivity, and reduce cost. It also provides opportunities for customer feedback, leading to improvement of both the support users receive and the product itself.
What are the aspects of end user support?
End user support is a broad term, but it does involve a range of resources, strategies, and services that enable users to get the most out of their platform.
Omnichannel tools and strategies
As customers’ digital demands increase, end user desktop support access across channels is critical. In addition to remote assistance tools and technologies, users need up-to-date knowledge bases for quick reference needs, workflow management and ticketing systems to track progress, and self-service portals for low-touch individuals and teams.
User education
Effective end user support empowers teams to take ownership of their roles and careers. Learning platforms like Trailhead help users learn in-demand skills for free, driving both company and career growth. Users can also earn certifications to validate their knowledge. By balancing support with user autonomy, companies can lay a foundation for long-term success and engagement.
How do Success Plans provide end user support?
Every Salesforce customer starts with a Standard Success Plan, giving you the free always-on resources to keep your business running smoothly. Need more? Upgrade to Premier Success Plan or Signature Success Plan for 24/7 expert support, faster response times, and priority case handling so your end users experience less downtime and more success.
Guidance and outreach from the experts
End users can access expert guidance through Success Plans including Expert Coaching Sessions, best practices, and how-to guidance from Salesforce experts, so customers can better support end users and configure Salesforce in ways that make their work smoother.
Instead of only reacting to issues, product.signature-success-plans also offer health checks, optimization reviews, and proactive monitoring alerts, which help prevent disruptions that could slow down or frustrate end users.
Training and resources
Along with guidance and outreach, end user support can also include instructor-led training and webinars to gain knowledge on problem-solving and knowledge sharing. For always-on training needs, end users can access self-service resources on Trailhead.
Implementation
Implementation support is the engine that fuels successful use of a platform, and it starts with the right strategy and partner. End users can connect with Salesforce experts to align their AI business goals with product capabilities. Together, they’ll create a strategy that outlines detailed recommendations to deploy Agentforce and achieve tangible business outcomes.
Implementation support for end users support is more than just getting a platform set up. It also includes tracking objectives and goals with a roadmap, building expertise, and driving adoption. Finally, end users can review past recommendations and achievements with an expert to realign on next steps for success.
Customer Success Score
The work isn’t done once implementation is complete; users will still need guidance on how to get the most out of a platform. product.signature-success-plans offer the Customer Success Score that empowers teams with actionable metrics of a team’s expertise and their solution’s technical health. With a Customer Success Score, end users and their teams can enhance their success with insights and AI-driven recommendations on product adoption.
How to find end user support
Platforms like Salesforce offer a wide range of end user resources to solve problems across teams, goals, and roles.
Success Plans
Designed for the longevity of a contract; working with you to anticipate roadblocks, reduce risk, and drive innovation.
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