Small Business Courses
Learn about small business CRM from start to finish with Salesforce's free courses for SMBs
Free small business courses on Trailhead
Trailhead Small Business Courses Overview
These courses provides small business owners with the knowledge and tools needed to manage customer relationships effectively. Learn how to implement and optimize a Customer Relationship Management (CRM) system to enhance customer interactions, improve sales, and drive business growth.
What You'll Learn:
- CRM Basics – Understanding what a CRM is and why it’s essential for small businesses.
- Customer Data Management – Organizing and leveraging customer information for better decision-making.
- Sales Pipeline Optimization – Tracking leads, opportunities, and conversions efficiently.
- Automation & Workflows – Streamlining tasks to save time and improve productivity.
- Customer Engagement Strategies – Using CRM to personalize communication and boost retention.
- Integration with Other Tools – Connecting CRM with marketing, e-commerce, and support systems.
Take the first step with Starter Suite.
Discover the all-in-one CRM for small businesses. Starter Suite brings marketing, sales, service, and commerce tools together, so you can grow your business with one easy-to-use suite.
Learn more from our small business resources
Best Free Online Courses For Small Business Owners
These free online courses can transform your small business into an empire — so you can make 2025 the best year yet.
CRM For Small Business (Your Complete Guide)
Discover how to effectively implement a customer relationship management system for your small business.
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Small Business Products
Starter Suite
Find out how to get started fast with Starter Suite our all-in-one solution with email outreach, sales, service, and commerce.
Pro Suite
Take your business to the next level with Pro Suite, the enhanced CRM suite built with marketing, sales, service, and commerce tools in one easy to use app.
Small Business Marketing
Connect teams, create AI-powered campaigns, and personalize customer relationships with Marketing Cloud.
Small Business Sales
Win more deals with sales solutions for every small business. It's simple to get started and easy to grow with everything you need from lead to close.
Small Business Service
Keep customers happy with a service solution that connects you with your customers. No matter where or when they need help.
Small Business Commerce
Keep customers happy with a service solution that connects you with your customers. No matter where or when they need help.
Small Business Course FAQs
In a small business course, you can expect to learn fundamental concepts related to entrepreneurship, including business planning, marketing strategies, financial management, legal considerations, operational aspects, and customer relationship building.
Individuals who are aspiring entrepreneurs, current small business owners looking to enhance their skills, or anyone interested in understanding the intricacies of launching and managing a business would benefit from a small business course.
Yes, there are various types of small business courses, ranging from general entrepreneurship programs to specialized courses in areas like digital marketing for small businesses, financial planning, sales strategies, or specific industry-focused training.
A small business course can help with securing funding by teaching participants how to develop compelling business plans, understand financial projections, and identify suitable funding sources, thereby preparing them to approach investors or lenders effectively.
Online small business courses offer benefits such as flexibility in learning pace, accessibility from anywhere, often lower costs compared to in-person programs, and access to a diverse range of instructors and specialized content.
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See how Salesforce CRM can help your small business succeed today.
