Small Business Trends (Report)

Sixty-five percent of customers expect companies to adapt to their changing needs and preferences. But 61% of customers say most companies treat them as a number. It’s a divide that businesses need to bridge. Discover strategies used by small business leaders to meet these challenges

Insights from our latest small business survey of SMB leaders Discover how your peers are prioritizing technology investments and where they see the biggest opportunities for growth. Our latest data reveals that while many leaders feel overwhelmed by the current pace of change, those leaning into trusted AI partnerships are seeing the clearest path to long-term efficiency.

Digital Transformation and SMB

• Customer Tech Anxiety: 51% of SMB leaders worry their businesses will fall behind on consumer technology.
• The Tech Gap: 75% of SMB leaders feel they are falling behind their competitors when it comes to technology.
• Tool Fatigue: 88% of SMB leaders feel overwhelmed by too many business tools.
• Competitive Pressure: 46% of SMB leaders say keeping pace with technology is their top challenge compared to other SMBs.
• Trust in Vendors: 81% of SMB leaders say they would spend more on technology from trusted vendors.

Artificial Intelligence (AI) for Small Businesses

• The Growth Driver: SMBs are 1.8x more likely to prioritize AI investments if they believe it will be a game-changer for their company.
• Investment Confidence: 78% of SMB leaders say investing in AI will be a game-changer for their business.
• Operational Efficiency: 90% of SMB leaders believe AI will make their business operations more efficient.
• The Trust Factor: 75% of SMB leaders say they will keep pace with AI spending when it comes to technology from trusted vendors.
• Security Concerns: Security remains the top concern for SMB leaders regarding AI implementation.
• Early Adoption: 36% of SMB leaders say they are already actively experimenting with or using AI.

Future Outlook: 83% of SMB leaders say AI will make their business operations more efficient in the long term.