Marketing Cloud, Trailhead...
Learn how Salesforce CRM can help any industry work from anywhere.
Healthcare
retail
Banking
Be the bank your customers love.
Activate customer relationships.
- Source, prioritize, and act on referrals directly from customers and lines of business.
- Track, visualize, and contextualize key customer data on a single screen.
- Drive the right activities in-branch and in the field with intelligent, actionable insights.
Streamline digital lending.
- Enhance loan officer productivity, generate pipeline, and improve lead conversion.
- Reduce loan cycle times and provide self-service across any channel.
- Scale business at speed: Grow talent and production while decreasing IT costs.
Elevate digital experiences.
- Connect digital channels to a CRM hub for 360-degree customer views across branches, online, and mobile.
- Transform generic transactions into personalized 1-to-1 experiences, with real-time service and advice.
- Get API-enabled connections to your CRM to rapidly transform and customize your digital banking services.
Communications
Be the provider that customers can't live without.
Unify the Prospect Journey.
- Create seamless conversations with prospects across every channel
- Use intelligence to prioritize leads and next best actions to keep prospects engaged
- Maximize ROI by optimizing for the tactics that convert insights into action
Deliver Intelligent Customer Service.
- Enable proactive communication with subscribers triggered by integrated network, device, and billing data
- Drive service agent efficiency with AI-fueled next best actions to take
- Increase customer satisfaction with effective self-service
Consumer Goods
Deliver intelligent, personalized experiences that boost engagement.
Integrate the Route to Market
- Unlock collaboration and alignment between brands and channel partners.
- Optimize retail execution when you put data in the hands of every rep in the field.
- Drive business growth and retailer satisfaction with digital commerce and always on service.
Connect the Consumer Experience
Make interactions more valuable with comprehensive views of every customer.
Seamlessly connect all the right information across front-end and back-end offices.
Deliver hyper-relevant messaging and empowered consumer support at the right time and place.
Government
Transform your organization with our government cloud.
See the Salesforce advantage for government.
Modernize employee engagement.
- Accelerate constituent appointment scheduling and unlock more potential
- Leave manual task management and legacy IT systems behind
- Count on meaningful feedback to understand how applicants really feel about their experiences
- Empower every employee with our fast and easy solutions
Healthcare
Put patient satisfaction at the heart of every interaction.
Personalize contact center experiences.
- Ensure faster, more accurate resolution for every patient inquiry
- Connect agents to all relevant patient information on a single screen
- Increase efficiency with automated workflows and AI-powered recommendations
Coordinate post-acute care.
- Enable seamless collaboration between care teams and patients to reduce readmissions
- Provide care coordinators with 360-degree patient information for more effective care plans
- Empower patients and family members with digital tools that aid care plan adherence
Scale member care management.
- Gain a complete member view, from benefits and claims, to clinical events and wellness programs
- Leverage analytics to gain deeper member insights and drive healthier outcomes
- Deliver improved member experiences at reduced costs
Personalize member engagement.
- Create omni-channel communications tailored to member preferences and health needs to enhance engagement
- Simplify self-service and provide members with easy access to their health information
- Empower employees to deliver customized member experiences that improve satisfaction
Insurance
Deliver truly personalized service that policyholders demand.
Transform Service Engagement
- Empower service teams and boost productivity with integrations from leading insurance partners
- Unify fragmented data from legacy systems to get 360-degree views of every policyholder
- Instantly access pertinent policyholder information in real time, anytime, anywhere
Life Sciences
Discover new solutions for a new era of medicine.
Accelerate R&D Innovation
- Connect disparate systems, trial teams, and patients across every phase of development
- Share critical data on any device with secure, regulatory compliant apps
- Recruit patients and lower attrition with personalized communications
Connect the patient experience for pharmaceutical organizations
- Deliver therapeutic-specific support programs at scale with a connected platform
- Create connected, personalized patient experiences
- Track performance with built-in analytics and AI
Manufacturing
Manufacture a smarter kind of customer success.
Accelerate channel management.
- Ensure partners have the training to sell and service your products better
- Grow revenue with intelligent automation that pinpoints the best sales leads
- Enable partners to deliver smarter, faster service from phone to field
Deliver intelligent field service.
- Resolve product issues faster than ever with optimized job scheduling
- Provide proactive support by triggering alerts based on device data
- Increase first-time fix rate to lower your costs and drive more revenue
Streamline parts distribution.
- Easily create tailored online commerce experiences for each customer
- Deliver transparent order fulfillment that enables easy tracking and reordering
- Boost customer confidence with friction-free warranty and service
Digitize lifecycle marketing.
- Create digital profiles that turn unknown prospects into repeat customers
- Enable channel partners to create and manage personalized campaigns
- Use Marketing Analytics and AI-fueled insights to engage like never before
Media
Move from mass media to my media.
Maximize Audience Engagement.
- Enrich fan profiles to grow your audience
- Nurture one-time viewers into your most loyal fans with personalized marketing journeys
- Build communities of interest to give fans a forum to engage beyond the content
Accelerate Media Sales.
- Drive operational excellence by integrating complete CRM with other downstream processes
- Equip media sales teams with mobile-first tools that allow real-time access to inventory and product bundle data
- Get deep insight into buyers and advertisers to identify better targets and maximize yield
Nonprofit
The world’s #1 CRM solution, reimagined for nonprofits.
See the Salesforce advantage for nonprofits.
- Get a complete view of client, supporter, member, volunteer, and affiliate interactions.
- Collaborate across all parties to make the case for more giving.
- Leverage social media to keep costs in check and achieve goals fast.
- Create internal and external communities that amplify your impact.
Retail
Connect to your shoppers in a whole new way.
Personalize shopper marketing.
- Know, personalize, and engage with shoppers across every channel
- Drive long-term shopper loyalty powered by artificial intelligence
- Manage journeys in real time and unify the entire shopper experience
Deliver any channel service.
- Enable service agents to focus on what really matters: building relationships
- Engage shoppers with personalized service experiences, no matter the channel
- Empower customers with intuitive self-service resources and communities
Connect commerce everywhere.
- Use AI to help shoppers find products faster
- Personalize every step of the shopping journey and deliver the right offers at the right time
- Integrate third party apps and provide a unified shopping experience
- Connect commerce across marketing and service channels
TRAVEL & HOSPITALITY
See the Salesforce advantage for travel and hospitality.
Transform customer experiences for a new age of travel.
- Create personalized guest experiences at every touchpoint
- Deliver tailored services across every channel and property
- Connect guests to the right offer at the right time
- Boost conversion and loyalty with integrated marketing
Streamline transportation and logistics in today’s door-to-door economy.
- Streamline communication across all parties
- Increase transparency throughout the entire shipping journey
- Automate all manual processes to increase efficiencies
- Optimize your business based on routes, carriers, and fill rates
Engage your drivers at every stage of the employee journey.
- Target the right candidates and increase conversion rates
- Digitize onboarding and training processes
- Empower drivers with skills acquired through gamification
- Leverage insights and key metrics to predict attrition
Wealth Management
Advisors, meet your new competitive advantage.
Grow Client Relationships
- Unlock a single view of the client with integrations from leading wealth management technology partners
- Deliver personalized advice at scale with intelligent client insights
- Open a whole new world of opportunities with visual relationship maps
- Supercharge advisor productivity with integrated dashboards