Unify your value chain to create drivers for life.
Salesforce for Automotive OEMs
The consumer’s relationship with cars is undergoing a revolution — and automakers need to adapt. OEMs need to take consumers on a journey from unknown to known to connected driver — delivering personalized engagement at every step. Easily manage all stakeholder relationships in your value chain, like dealers and captive finance, on one, centralized platform
The way the connected digital consumer buys cars has fundamentally changed. But with dealer networks siloed from each other and from OEMs, providing a cohesive car buying experience can be a challenge. Reimagine the dealer-driver relationship with Salesforce.
New innovations in the automotive industry — like electric, autonomous, and connectivity — mean big opportunities for suppliers who adapt. But increasing global competition means that suppliers need to rethink the way they go to market and interact with their customers. Drive more efficient operations and create stronger relationships with all your stakeholders.
The digital revolution has changed the way that we interact with cars, moving from traditional vehicle sales to the new era of mobility services. See why leading mobility services companies around the world are rethinking their offerings in the new age of the connected customer by relying on Salesforce.
Increasing leads is a vital aspect of working in automotive sales. However, by the time shoppers arrive in your showroom, they may already be close to the end of the customer journey. What if you could get your brand and message in front of them earlier in their journey, when they are starting to research? That would give you an opportunity to warm them to your brand and improve your chances to convert them from a prospect into a hot lead.
An automotive CRM can help you achieve this through automotive management. Salesforce offers many tools to help manufacturers, new and used dealers, and automotive specialty firms to drive and nurture leads as well as increase sales conversions. Once they become customers, Salesforce automotive management solutions can help you build lasting, profitable relationships with your customers.
CRM: Salesforce CRM fosters better customer relationships, helping you save money and increase profits.