Put the driver at the center of everything you do.


Unify your value chain to create drivers for life.


Salesforce for Automotive OEMs

The consumer’s relationship with cars is undergoing a revolution — and automakers need to adapt. OEMs need to take consumers on a journey from unknown to known to connected driver — delivering personalized engagement at every step. Easily manage all stakeholder relationships in your value chain, like dealers and captive finance, on one, centralized platform

Salesforce for Automotive Dealers

The way the connected digital consumer buys cars has fundamentally changed. But with dealer networks siloed from each other and from OEMs, providing a cohesive car buying experience can be a challenge. Reimagine the dealer-driver relationship with Salesforce.

Salesforce for Automotive Suppliers

New innovations in the automotive industry — like electric, autonomous, and connectivity — mean big opportunities for suppliers who adapt. But increasing global competition means that suppliers need to rethink the way they go to market and interact with their customers. Drive more efficient operations and create stronger relationships with all your stakeholders.

Salesforce for Mobility Services

The digital revolution has changed the way that we interact with cars, moving from traditional vehicle sales to the new era of mobility services.  See why leading mobility services companies around the world are rethinking their offerings in the new age of the connected customer by relying on Salesforce.

Automotive Customer Success Story

How Bentley Motors is Reimagining Its Customer Experience for the
Next 100 Years

How Bentley Motors is Reimagining Its Customer Experience for the Next 100 Years


Learn about what digital disruption in automotive means for your business.

See IDC’s predictions for the future of the automotive industry.

See how customers are succeeding with Salesforce for Automotive.

Learn how OEMs, dealers, suppliers, and more are driving better experiences across the automotive ecosystem.

With Salesforce, we can discover new insights into customer behavior and our brand that will accelerate growth.”

Dr. Andy Palmer, President and CEO

Salesforce has truly transformed the way we interact with our customers.”

Eric Chaniot, Chief Digital Officer

See a demo of Salesforce for Automotive in action.

Grow revenues, streamline processes, personalize marketing, and deliver efficient customer support, all with the world’s #1 CRM, reimagined for automotive.