Bring brands and customers together with the world’s #1 CRM solution.


Stock up on customer loyalty with Consumer Goods Cloud.

Guided by a single source of truth, you can stay focused on the customers from source to sale.


Build relationships with an endless shelf life.


Solution: Connect the consumer experience

Deliver smarter, more personalized B2C engagement at scale. 

Know and grow your audiences using AI-powered insights. Deliver hyper relevant messages throughout the customer journey. Offer seamless commerce experiences and integrated customer support to turn your buyers into brand advocates.

Solution: Integrate Route to Market

Unlock relevance and agility across distribution.

Facilitate brand and channel partner collaboration with shared tools, integrated planning, and strategic budgeting. Optimize field rep efficiency and in-store execution. And offer always-on, relevant, and personalized digital experiences for buying and engaging channel partners.

Bring your brand, channel partners, and consumers together.

customer success story

Right now we can actually get the true power of being a global company by using Salesforce technology.”





See why 150,000+ companies build deeper connections to their customers, consumers, and employees with Salesforce.


Explore insights, challenges, and priorities from 500 global consumer goods leaders.



are investigating in a direct-to-consumer strategy*



perceived barriers turning the customer data they own into insights*



are completely satisfied with how their company sells new skus into retailers’ stores*

* See more in our research report “Consumer Goods and the Battle for B2B and B2C Relationships.”

Questions? Let’s talk.

Discover all the ways that Salesforce for Consumer Goods brings brands, customers, and consumers together on the #1 B2B and B2C CRM platform.