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Salesforce for Education
5,000+ educational institutions worldwide trust Salesforce
Salesforce is the #1 Agentic CRM for education — uniting trusted data, humans, and AI agents so you can elevate the student and staff experience at scale. Exceed enrollment goals, boost student success, grow fundraising, and maximize outcomes for every education journey.
Students thrive. Staff lead. Institutions succeed with Salesforce.
Unity Environmental University transforms student experiences and streamlines enrollment
Discover how schools and universities are becoming agentic institutions with Salesforce
UNLV reduces support wait times 80% and raises enrollment 10.6%.
See how education leaders ehance constituent experiences and improve efficiencies
Schools, colleges, and universities see results with Salesforce
36
%
faster resolution time
Scale personalized learner support.
34
%
Decrease in time spent on manual or repetitive tasks
Improve staff productivity.
98
%
achieved positive ROI
Maximize ROI and outcomes.
Source: Salesforce 2026 Customer Success Metrics
Explore education CRM solutions for the entire learner lifecycle
Leverage the full power of the Salesforce platform across campus with tailored Education solutions that support your students, faculty, and staff.
Recruitment and Admissions
Exceed enrollment goals with marketing automation and AI built directly into your CRM. Create more meaningful relationships with holistic data and tailored applicant experiences that spark action. Save time with automated application reviews and a single platform to connect with students, families, and counselors.
Academic Operations
Modernize the entire education experience with a deeply unified platform. With CRM and next-gen SIS capabilities in one place, activate learner data through AI-powered insights. Create intelligent experiences from catalog management to registration that empower students, faculty, and staff now and into the future.
Student Success
Boost student success and retention with a deeply unified platform. Power holistic advising, streamline services, improve student wellbeing and career readiness, and strengthen engagement. Scale your impact with automation and trusted AI built directly into your CRM.
Advancement and Alumni Relations
Advance the mission of the entire institution with an innovative and connected platform. Engage alumni, streamline fundraising, and optimize operations to drive an institution-wide strategy. Meet the goals of your institution and communities with trusted AI and intelligence.
Communications, Marketing, and Engagement
Deliver more efficient and personalized marketing and communications across your institution. Get to know your students and supporters, personalize engagement across any channel, build lifelong relationships, and optimize your impact with AI and unified data.
Lifelong Learning
Accelerate growth with AI-powered engagement that helps you attract and retain lifelong learners. Deliver a modern storefront experience that surfaces relevant course, program, and degree offerings to students. Easily manage corporate partnerships and measure program performance.
It all starts with the #1 Agentic CRM for education
Product
Education Cloud
Power more connected, data-driven experiences by bringing together the #1 Agentic CRM and next-gen SIS capabilities. With Education Cloud modules for each stage of the constituent journey, your institution can deliver support at scale all on one, deeply unified platform.
Your path to becoming an agentic institution starts here
Bring together your data, apps, staff, and AI agents in one place to enhance constituent experiences, improve efficiencies, and support your evolving institutional models.
System of engagement
Give your teams one place to collaborate
Improve communication and support with your staff and AI agents collaborating in one place.
System of insight
Turn insights into data-driven decisions
Transform institutional data into understanding and actionable insights.
System of agency
Build, deploy, and govern AI agents at scale
Create AI agents to deliver proactive student support 24/7, boost staff productivity, and more.
System of work
Activate agentic workflows for education
Drive learner and institution success with Education Cloud's purpose-built modules, data models, and AI-first workflows.
System of context
Unify, harmonize, and activiate data across your institution
Turn data silos into trusted context for holistic learner and constituent profiles.
Explore how institutions of all types are using Salesforce for Education
K-12
Connect your data and teams on a secure, integrated platform to exceed enrollment targets, deliver holistic student support, improve fundraising, and streamline communications.
We're very passionate about enhancing our students' experience, and Salesforce has helped us meet our goals. Reflecting over the past decade, this decision has yielded substantial benefits to advance our mission of delivering world-class education at our top research university.
Kivanc OnerVice President for Digital Transformation and Chief Information Officer, UNLV
Extend the power of Salesforce for Education with these related products
Education Cloud
Elevate the Education experience with the #1 CRM for learner and institution success.
Marketing Cloud
Make every moment count with data-driven communications delivered throughout the learner lifecycle.
Tableau
Boost productivity and decision-making institution-wide with AI-powered analytics.
MuleSoft
Integrate all your data, systems, or AI models to transform your institution and drive lifelong value.
Data 360
Connect, harmonize, and activate data from any system into a complete view of every constituent.
Slack
Bring students, faculty, and staff together to collaborate and engage from anywhere.
Explore global insights from students and staff in our latest Connected Education Report.
See what's new in the education industry
Watch Dreamforce live and free.
Discover how to connect your campus in a whole new way with inspiring customer sessions, innovative demos, and impactful conversations.
Explore the top sessions from Education Leadership Summit.
View dynamic sessions highlighting customer success stories, workforce innovation, and key lessons from transformational AI experts.
Ready to take the next step with Salesforce for Education?
Start your trial
Try Education Cloud free for 30 days. No credit card. No installations.
Explore Education Cloud
Elevate the education experience with the #1 CRM for learner and institution success.
Talk to an Education Cloud expert
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Salesforce for Education CRM FAQ
CRM stands for customer relationship management. CRM in education enables institutions to manage relationships with all of their constituents (including prospective students, current students, alumni, and corporate partners) and connect insights from those interactions into a unified view.
Salesforce is the #1 agentic CRM for education — uniting trusted data, humans, and AI agents so you can elevate the student and staff experience at scale. Exceed enrollment goals, boost student success, grow fundraising, and maximize outcomes for every education journey.
CRM is a technology for managing your institution's relationships and interactions with students. Salesforce for Education is a CRM. An LMS is a learning management system for the administration and delivery of courses. LMS data can easily be brought into a CRM for a unified view of every student.
Unlike individual point solutions, which only address a single-use case or challenge, CRM for education eliminates the pain of having disparate data across a variety of systems. Institutions can deliver personalized experiences throughout the entire education journey on one, integrated platform.
Institutions of all sizes trust Salesforce for Education to not only deliver exceptional constituent experiences but also to increase staff productivity at scale. In fact, Forrester Consulting highlighted the benefits and ROI of Salesforce for Education for a variety of institutions in this research.
When comparing CRMs, consider whether the solution has the integrations and customizations you're looking for, a reputable user experience and ROI, trusted customer support, and if the solution can grow with your needs. Outline your pain points, compare features, and explore key references.
Salesforce supports education through technology and philanthropic giving. We help institutions of all sizes thrive via our grants program, Trailhead, and community resources. We're also focused on reducing barriers to learning and the workforce. Learn more about our commitment to education here.
