To help retailers and brands benchmark holiday performance, Salesforce analyzes aggregated data to produce holiday insights from the activity of more than half a billion global shoppers across more than 30 countries powered by Commerce Cloud, billions of consumer engagements and millions of public social media conversations through Marketing Cloud, and customer service data powered by Service Cloud.
To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, in this case, November 22, 2016 through November 26, 2018, and meet a monthly minimum visit threshold. Additional data hygiene factors are applied to ensure consistent metric calculation.
Any forecasts noted within the holiday flash reports or the Shopping Index are forward-looking projections based on current and prior values and as such should not be read as guarantees of future performance or results.
The holiday flash reports and the Shopping Index are not indicative of the operational performance of Salesforce or its reported financial metrics including GMV growth and comparable customer GMV growth.