Data 360 connects every system and source through a trusted metadata and semantics layer—turning fragmented information into unified, contextual insight. Built on Salesforce’s secure, scalable platform, it powers accurate, governed actions across Customer 360, Tableau, and Agentforce.
Equip agents with trusted data and metadata-driven context.
Equip agents with the knowledge to deliver accurate and effective responses—powered by unified data and shared metadata across the Agentforce 360 Platform.
Use Data 360’s Retrieval-Augmented Generation (RAG) and features like vector database, hybrid search, and no-code retrievers to ground agents with trusted, contextual information.
Salesforce metadata gives agents business understanding—defining relationships, workflows, and objects—so every response is explainable, secure, and aligned with your enterprise.
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Unify every customer experience with Data 360.
Salesforce applications for Sales, Service, Marketing, and Commerce all run on a shared data foundation powered by Data 360.
By connecting customer data from any source into a real-time Customer 360, teams gain a complete view of every relationship and can personalize experiences at scale.
With built-in CDP capabilities, Data 360 helps every app activate insights instantly—powering engagement, productivity, and growth across your business.
Deliver trusted, explainable insights with unified data.
Data 360 brings all your data together into a single source of truth—enriched with Salesforce metadata and semantics to give every metric shared meaning.
With a consistent data foundation, analytics tools can generate accurate, real-time insights across every business function, helping teams make confident, data-driven decisions at scale.
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Connect and act on data with built-in governance and context.
Data 360 connects data from any system through secure, governed integrations powered by MuleSoft and Zero Copy federation.
Salesforce metadata provides the common language that defines how data moves and how automations run—ensuring every integration, Flow, and API call shares the same context and meaning.
With this metadata-driven foundation, enterprises can automate actions confidently, knowing every system and workflow operates with trust and control.
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Trust built into every dataset and definition.
Salesforce metadata links every object and dataset to its security, privacy, and compliance policies—so protection travels with your data wherever it’s used.
When data is stored in Salesforce, it inherits platform-level encryption, access controls, and audit capabilities.
When connected through Data 360, governance extends through Data 360’s Data Governance framework, ensuring lineage, consent, and policy enforcement across every system.
With metadata and data working together, every integration, workflow, and insight operates within the same trusted boundary.
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Deliver reliable releases with trusted data and metadata.
Data 360 enables DevOps best practices for your unified data. Use Sandboxes to safely test and refine data models, harmonization logic, and calculated insights before deploying to production.
Salesforce metadata provides a consistent framework for managing changes, ensuring every update is versioned, explainable, and governed.
Keep your data reliable and consistent across application and agentic lifecycles—from development through deployment.
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An open, connected ecosystem built on trust and metadata.
With over 200 pre-built connectors, Salesforce Data 360 seamlessly integrates data from across your business — including sources like SAP, Shopify, Zendesk, Workday, and more.
Through our leading Zero Copy Partner Network, certain integrations allow you to access data directly in its source system without the need for traditional ETL processes or physical data movement. This provides near real-time access and reduces data duplication.
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Build on secure, scalable global infrastructure.
Data 360 is built on Hyperforce, Salesforce's next-generation infrastructure that delivers enterprise-grade security, scalability, and performance.
With Data Residency capabilities, you can store and process your data in specific geographic locations to meet compliance requirements — giving you control over where your unified customer data lives.
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3 min
Agentforce uses our unified data to automate routine tasks, freeing up our customer service specialists to handle more complex and last-minute travel needs to better serve our members.
Kate DonaghyHead of Business Technology, Secret Escapes
| Unified Metadata Framework | Define and manage objects, relationships, and business context across the Agentforce Platform — so every app, agent, and analytic shares the same source of meaning. |
| Data 360 Zero Copy Federation | Access and activate data in lakes and warehouses without moving it—keeping governance, performance, and trust intact. |
| Industry and Business Semantics | Standardize data definitions across systems with prebuilt industry models and shared business semantics that improve consistency and explainability. |
| Data Governance and Lineage | Track data lineage, apply access controls, and enforce privacy and consent policies across Salesforce and connected systems through metadata-driven governance. |
| Retrieval-Augmented Generation (RAG) | Ground AI agents and analytics in trusted enterprise data using RAG, vector search, and semantic retrieval powered by Data 360. |
| Low-Code Mapping and Harmonization | Visually map and harmonize data from any source using low-code tools that automatically inherit metadata rules for consistency. |
| Calculated Insights | Transform unified data into real-time, actionable metrics like customer lifetime value and propensity scores—governed through shared metadata. |
| Identity Resolution | Create a single, 360-degree view of each customer by reconciling records across systems through metadata-aware matching and harmonization. |
| Org & Object Enrichment | Enhance Salesforce data with attributes from external sources while preserving metadata lineage and compliance—no duplication required. |
| Hyperforce Data Compliance | Operate globally with built-in security, regional residency, and compliance controls—scaling your metadata and data governance wherever you do business. |
Build, deploy, and manage AI agents at scale with Agentforce 360 Platform — connecting trusted data and business logic to drive real outcomes.
Unify your enterprise data with Data 360’s trusted metadata and semantics for context, accuracy, and control across every workflow.
Integrate and automate with Agentforce MuleSoft — securely connecting every system, API, agent, and workflow with built-in governance at scale.
Protect every agent and workflow with built-in security, privacy, and compliance. Agentforce proactively detects threats, automates remediation, and enforces policy controls across the platform.
Transform your data into real-time, explainable insights with Agentforce Tableau — empowering every decision and action across your enterprise.
Unify your business with Customer 360 — Sales, Service, Marketing, Commerce, and Industries powered by one trusted platform for data, AI, and automation.
Empower teams to build, test, and deploy AI-powered apps and agents securely at scale with Agentforce DevOps Center.
Create branded websites, portals, and apps that securely connect to Salesforce data and deliver real-time experiences.
Extend your enterprise with an open ecosystem of trusted partners, apps, and integrations that scale with your business.
Operate with confidence on Hyperforce—the secure, compliant, and high-performance foundation of the Agentforce 360 Platform.
