Introducing Marketing Intelligence

The process to access, harmonize, and analyze marketing data is still very manual and time-consuming. Many marketers spend at least one week per month collecting, cleansing, and modeling data for reporting and analysis.

The result is that marketers waste nearly 41% of their time on these repetitive tasks, and end up reporting on performance after-the-fact, when it’s too late to adjust content or spend to reduce waste and improve customer value.

Marketing Intelligence, our new marketing analytics solution built natively on the Headless 360 platform, helps solve these challenges. It uses the power of Data 360, Agentforce, Einstein AI, and Tableau Next to continuously connect, harmonize, and transform third-party marketing performance data into trusted insights that marketers and agents can act on to optimize campaign spend and performance without the manual effort.

See why IDC believes Salesforce is delivering the marketing performance solution the industry has been waiting for.

• How Marketing Intelligence Works
• Manage your Data
• Understand your Data
• Act on your Data

Marketing Intelligence empowers marketers to effectively manage, understand, and act on their performance data so they can make data-driven decisions that reduce wasted spend and boost campaign performance, without the manual effort.

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Marketing Intelligence automates data management, using prebuilt connectors, AI enrichment, and a marketing-specific semantic data model, to connect and harmonize marketing performance data with just three clicks.

Today, our library includes 13 prebuilt connectors and we'll continue adding new connectors at each release.

Connect your marketing performance data and harmonize it in Data 360 in just three clicks using Marketing Intelligence’s prebuilt connector library of the most common third party paid media sources, universal AI connector (TotalConnect), and semantic data model built specifically for marketers.

Marketing Intelligence uses Einstein AI to automatically normalize, enrich, and extend your marketing data with any data in Data 360. This includes detecting and creating new data categories, creating new attributes and fields for analysis, and bringing together your third and first-party data for attribution reporting.

See a full demo

Marketing Intelligence accelerates time to value with out-of-the-box dashboards customized for marketers, built-in attribution reporting, and Agentforce autonomously optimizing underperforming campaigns.

Get an instant view of your program health with Marketing Intelligence’’s prebuilt marketing-specific Tableau Next dashboards, AI campaign summaries, and Agentforce autonomously identifying and recommending improvements to underperforming campaigns. Set campaign goals using KPIs specific to your business and easily predict and monitor performance at any level (by audience, campaign, channel, or goal) to get the most out of every dollar spent.

Understand how your paid media spend contributes to your business goals with Marketing Intelligence’s built-in attribution modeling and reporting. It automatically connects your third-party campaign data to Salesforce's standard CRM object, giving marketers end-to-end visibility into every touchpoint where ads were seen.

Let Agentforce autonomously optimize campaigns to your business goals, 24/7, so you don’t have to.

Using Marketing Intelligence’s Agentforce paid media optimization skill, agents continuously analyze campaign KPIs, alert you to underperforming ads, pause them on your behalf, and then recommend optimizations to improve performance and implement new goals to track success.