Challenge

• Create standard approach for API (Active Pharmaceutical Ingredient) business spread across various
  geographic locations
• Unify sales operations and deliver increased visibility into performance and operational metrics
• Maintain pace, flexibility and strong customer relationship management for growing business

Solution

• Bodhtree transitioned Dr Reddy’s API sales business to Salesforce CRM within just 60 days
• Salesforce.com’s strong integration capabilities leveraged to synchronize with SAP ERP system delivering
  real time Order and HR information to six lines of business
• Implementation saving of 70% compared with SAP CRM (in use prior to salesforce.com)
• Plans underway for an additional 50 salesforce.com licenses across India, US, Europe and Russia

Results

• Key deal alerts , end-to-end sales cycle tracking and sales funnel analysis eliminate bottle necks within the
  sales cycle
• Escalation rules and workflow-led approval processes result in high productivity gains
• Customer discussions captured in offline to allow users to create opportunities, sample request and tasks
  even when there is no internet connectivity
• Revenues increased by more than $14k USD within the first quarter of Salesforce CRM usage and are
  projected to continue to increase