Dr Reddy’s Laboratories

Life Sciences

We can see the status of our entire business in salesforce.com: who is working on what and where it is in the deal cycle. We are perfectly positioned to provide a proactive service.


Dr Reddy’s Laboratories Achieves Sales Process Reengineering in the Cloud at a Fraction of the Cost in salesforce.com

Challenge

  • Create standard approach for API (Active Pharmaceutical Ingredient) business spread across various
    geographic locations
  • Unify sales operations and deliver increased visibility into performance and operational metrics
  • Maintain pace, flexibility and strong customer relationship management for growing business
 

Solution

  • Bodhtree transitioned Dr Reddy’s API sales business to Salesforce CRM within just 60 days
  • Salesforce.com’s strong integration capabilities leveraged to synchronize with SAP ERP system delivering
    real time Order and HR information to six lines of business
  • Implementation saving of 70% compared with SAP CRM (in use prior to salesforce.com)
  • Plans underway for an additional 50 salesforce.com licenses across India, US, Europe and Russia
 

Results

  • Key deal alerts , end-to-end sales cycle tracking and sales funnel analysis eliminate bottle necks within the
    sales cycle
  • Escalation rules and workflow-led approval processes result in high productivity gains
  • Customer discussions captured in offline to allow users to create opportunities, sample request and tasks
    even when there is no internet connectivity
  • Revenues increased by more than $14k USD within the first quarter of Salesforce CRM usage and are
    projected to continue to increase
 


Key Stats