Marketing Cloud is the platform for 1-to-1 customer journeys.


Journey Builder

Guide customers on 1-to-1 journeys across sales, service, marketing, and beyond — uniting your brand’s voice and providing a seamless experience.

Journey Builder
  • Create personalized customer-focused experiences at scale
  • Map the customer journey and prioritize every step of your strategy
  • Spark conversations with customers based on real-time interactions
  • Test multiple variations of content, channel, timing, and frequency
  • Automatically monitor and respond to customers
  • Connect your apps, products, and spaces to customer journeys
  • Leverage data from any source
  • Automate internal journeys for your employees
  • Reach across the customer lifecycle, creating Salesforce contacts, leads, cases, and tasks

Email Marketing

Email is the engine that drives online commerce and is the foundation for building 1-to-1 relationships throughout the customer journey. Marketing Cloud offers numerous features to help you execute on any interaction from marketing, to sales and service, whether you need basic email marketing tools or sophisticated Predictive Intelligence functionality — we have it all.

Email Marketing
Email Marketing
  • Utilize drag-and-drop native Predictive Intelligence content recommendations
  • Automate the entire customer lifecycle with Journey Builder
  • Create 1-to-1 experiences with dynamic content, JavaScript, and AMPscript
  • Utilize mobile-optimized email templates
  • Employ drag-and-drop audience segmentation tools integrated with dynamic content creation
  • Store all your data in one place for a single view of the customer
  • Analyze comprehensive campaign performance at a glance
  • Collaborate across teams with approval workflow processes
  • Leverage CRM data from Sales Cloud and Service Cloud
  • Access Marketing Cloud email features in Sales Cloud and Service Cloud

Mobile Marketing

Every company should approach marketing with a mobile-first mindset — and Marketing Cloud is leading the way. With 1-to-1 personalized messages, our mobile solutions put you in touch with customers’ ever-changing context, from smartphone to tablet to laptop.

  • Engage in two-way mobile communications that include pictures, videos, and audio with MMS
  • Track and send mobile messages across campaigns
  • Drive app engagement with push messaging
  • Track when a customer opens your app, how much time they spend interacting, and details about their location
  • Create and automate custom solutions with mobile APIs
  • Utilize automated geotargeting
  • Automate mobile app activities, such as refreshing a list or triggering a send

Social Media Marketing

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organizations. Harness social conversations to listen, analyze, publish, and engage with your customers, on a 1-to-1 basis.

  • Listen and analyze social media conversations
  • Publish and plan social marketing campaigns
  • Engage and connect across the social Web
  • Use social throughout the Salesforce Customer Success Platform
  • Take your social media strategy mobile
  • Monitor your social media presence
  • Drive social advertising results at scale

Web Personalization

The website remains a key point in the customer journey – often marking the first interaction with a brand. Our Web marketing tools make it easy to create beautiful, dynamic Web pages and personalized content, then track every action your customers take, in real time, to make the insights actionable.

  • Collect explicit and implicit behavioral data
  • Build a single view of the customer
  • Leverage customer data and personalized content from a single platform
  • Recommend products, content, and offers
  • Trigger messages based on real-time behavior
  • Track page views, click-through rates, and more with actionable Web analytics
  • Create smart content with prebuilt and custom layouts


Drive real business results and manage your advertising campaigns at scale with Active Audiences unlocks your CRM data in Salesforce to securely and powerfully reach your customers, target look-alikes, and optimize advertising within the customer journey.

  • Advertise on Facebook, Instagram, Twitter, and LinkedIn
  • Use your Salesforce customer data to power your advertising targeting across channels
  • Manage ads at scale using creative permutations, rules automation, and team collaboration tools
  • Visualize data with an optimization center
  • Coordinate advertising with sales and service to create unified customer journeys across your organization

Predictive Intelligence

The world has become a “noisy” place. Predictive Intelligence gives marketers the power of data science to understand each customer’s preferences and intent to automatically optimize every interaction, in any channel, across the customer journey. Drive more conversions, win loyal advocates, and cut through the noise every step of the way.

  • Collect implicit and explicit customer data
  • Generate predictive scores about customer engagement likelihood
  • Infer customer preferences and discover key behaviors
  • Filter and segment Predictive Audiences at lightning speed using predictive scores
  • Incorporate your tribal knowledge with merchandising or business-centric rules
  • Configure predictive content and product recommendations with drag-and-drop tools
  • Automatically tailor the content in every message for each individual
  • Deliver a personalized journey for each customer that adapts based on behavior and engagement

Content and Messaging

Marketing Cloud provides a single location for all your cross-channel content, enabling your brand to speak with one voice across all your digital channels, for a consistent experience throughout the 1-to-1 customer journey.

  • Upload files with drag-and-drop tools
  • Assign content expiration dates
  • Utilize customer preferences to present relevant content
  • Generate custom offers for individuals or segments
  • Edit assets and preview content without leaving the application
  • Use search and filter tools to quickly locate marketing content

Customer Data Platform

Customer data is the catalyst for 1-to-1 journeys. The Customer Data Platform brings all of your customer data into one place, with real-time analytics that are actionable and predictive, plus tools to measure everything. Make informed, automated, and predictive decisions with next-generation tools to personalize every step of the journey.

  • Bring in data from any source
  • Build a single, 360-degree view of each customer
  • View, analyze, filter, and segment data in real time
  • Spot trends and opportunities faster, and target audiences more precisely
  • Manage complex data with ease
  • Tap into your data to gain new insights and drive business outcomes

Ready to get started?

In today’s connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.

Contact Us Experience a Journey

Questions? Our reps have answers. 1-866-362-4538

Live Chat