Our trusted platform helps any business bring people, agents, and platforms together to become an Agentic Enterprise. And while technology keeps changing, the mission behind it never has. Since 1999, we've been focused on helping companies connect with customers in new and better ways.
Simply put, an agentic enterprise is a business where humans and AI agents work together to elevate creativity, sharpen operations, and deliver richer, more connected experiences for every customer. Most companies try to get there by layering AI onto what they already have. We built one deeply unified and open platform so agents don’t sit on top of your business. They work alongside your employees.
*Source: IDC, Worldwide Semiannual Software Tracker, October 2025. CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications.
Athina Kanioura
CEO, Latin America and Global Chief Strategy & Transformation Officer
David Walmsley
Chief Digital & Technology Officer, Pandora
Laura Alber
President and CEO, Williams-Sonoma, Inc.
Luis Madrigal
CIO, Beast Industries
Jim Roth
President, Customer Success, Salesforce
Salesforce turns your data into action, your workflows into agent-powered efficiency, and elevates every team to do their best work. It’s one open and trusted platform with every system you need to become an Agentic Enterprise.
We’re not a typical company. And that’s by design. We call our community of Salesforce employees, customers, and partners “Trailblazers.” Trailblazers around the world reach across roles, companies, and industries to help one another learn, grow, and succeed.
Our core values guide everything we do as a company and as people. Our mission is to bring out the best in one another, deliver success to our customers, and inspire the entire industry through our actions.
Trust is our #1 value. We build trust by leading with ethics and through the integrity of our technology.
We focus on helping our customers achieve success, earning their trust, and becoming a valued partner.
We make products that are easy-to-use, integrated, scalable, and deliver fast time to value.
We’re better together. We aim to create a more inclusive workplace, and equitable world.
We are committed to sustainability and use the full power of Salesforce to help our customers achieve their environmental goals.
We are passionate proponents of stakeholder capitalism, committed to doing well by all our stakeholders — our customers, employees, partners, communities, the planet, and society as a whole. And we lead by example, spearheading initiatives in philanthropy, racial equality and justice, climate action and advocacy, and the ethical and humane use of technology.
Our founders launched the 1-1-1 model, which commits 1% of our equity, our technology, and our peoples’ time to improving education, equality, and the environment for everyone. Today, more than 18,000 companies worldwide have joined us in our Pledge 1% movement.
Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.
Salesforce is the world’s #1 AI CRM. It’s the leading customer relationship management platform that brings together people, AI agents, apps, and data on one open, trusted platform across any surface your business runs on. Salesforce helps every organization become an Agentic Enterprise — where humans and AI agents drive customer success together. Learn more about what Salesforce is, or watch the overview video.
Salesforce is the #1 AI CRM, known for pioneering Software as a Service (SaaS) by bringing CRM to the cloud in 1999. Today, we help companies of all sizes become an Agentic Enterprise, where humans and AI agents work together on one trusted platform. IDC has ranked us #1 in CRM market share since 2012. We're also known for our values, with trust as our #1 value, and for our community of Trailblazers.
Salesforce helps businesses connect with their customers in a whole new way. As the #1 AI CRM, we bring together the data, apps, and AI agents that run a business on one trusted platform.
From sales and customer service to marketing, commerce, and operations, Salesforce helps people and AI agents work together to get more done. Agents can take action within established business workflows, rules, and permissions, freeing people to focus on relationships, decisions, and the work that matters most. This is how Salesforce helps companies become Agentic Enterprises.
An Agentic Enterprise is an organization where people and AI agents share the work, and both operate inside the same governed systems. Everyone and everything draws on one common set of information. Clear rules set who can do what. Every decision leaves a trail you can trace. And trust isn't added afterward; it's built into the foundation, so agents can act with real accountability. The result is faster, smarter work at scale, with people free to focus on relationships and high-value decisions while agents handle the rest.
Salesforce opened its doors in 1999, pioneering SaaS by delivering CRM through the cloud. At the time, enterprise software was complex to deploy and expensive to maintain, so we started with a radical idea: no software. By moving CRM to the cloud, we made the tools that ran enterprise sales accessible to any business, anywhere.
Marc Benioff is Chair, CEO and Co-Founder of Salesforce and a pioneer of cloud computing. Before launching Salesforce in 1999, he spent 13 years at Oracle, where he was the youngest vice president in company history. With Salesforce, he created the 1-1-1 model of philanthropy, committing 1% of Salesforce’s equity, product and employee time to the community. Under his leadership, Salesforce has become the third-largest enterprise software company and the largest enterprise applications company in the world.
Our founders launched the 1-1-1 model, which commits 1% of our equity, our technology, and our people's time to improving education, equality, and the environment for everyone. More than 20,000 companies worldwide have joined us in our Pledge 1% movement.
Our mission is to bring out the best in one another, deliver success to our customers, and inspire the entire industry through our actions. That's how we help companies connect with their customers in a whole new way. Our core values are Trust (our #1 value), Customer Success, Innovation, Equality, and Sustainability.
Salesforce began in 1999 with a radical idea: make enterprise software easier to access by delivering CRM through the cloud. Over the past 27 years, we've expanded from CRM into a unified platform connecting data, applications, and AI agents, always grounded in trust and customer success.
Today, AI is unlocking more value from those 27 years of business logic, customer data, and workflows at a scale no person could match alone. Salesforce brings together four connected layers: Data 360 provides trusted enterprise context; Customer 360 provides applications, semantic intelligence, and governed workflows; Agentforce enables companies to build, deploy, and govern AI agents; and AIforce brings the full power of Salesforce to wherever people and agents work. Together, these layers power the Agentic Enterprise, where humans and agents work side by side to drive customer success.
We make products that are easy to use, integrated, and scalable, with fast time to value. Configuring and extending Salesforce is now conversational, so teams can update how their business runs by describing what they need. Data stays current automatically through background agents, and insights reach you in Slack or wherever you already work, so you spend less time hunting through screens and menus. And our Trailblazer Community, born in 2006, helps users connect, share knowledge, and support each other on their Salesforce journeys.
What makes Salesforce different is that we bring together the data, business applications, AI agents, and governance needed to run an Agentic Enterprise on one trusted, open platform.
AI models are powerful, but models alone don't understand a company's business rules, workflows, or permissions. Salesforce combines AI reasoning with 27 years of accumulated CRM business logic and trusted enterprise infrastructure, so agents can take accountable action inside the processes businesses already rely on.
With Data 360, Customer 360, Agentforce, and AIforce working together, Salesforce helps humans and agents work side by side, with the same trusted foundation available wherever work happens.
We believe business is the greatest platform for change. Our Trailblazers, employees, customers, and partners in our community, help one another learn, grow, and succeed. Our values guide how we work, including Equality: we aim to create a more inclusive workplace and an equitable world. Explore our careers page.
Trust is our #1 value. We build it by leading with ethics and through the integrity of our technology. It isn't new for us, and it isn't a marketing value. It's a structural commitment that has held through every shift, from cloud to mobile to social to predictive to agentic. It's why enterprises put their most sensitive customer data on Salesforce, and why regulated industries like financial services, healthcare, and manufacturing run their most critical operations on our platform.
That same foundation extends to AI. Every agent action runs through the same rules, permissions, and audit trail a person's work would. Agents operate inside your business processes, following the same steps, approvals, and handoffs a human would, so their work stays accountable. Humans stay in control, with agent-driven work pausing for a decision or approval when it matters.
