Increase deposits with data and AI-powered experiences.

Grow revenue while delivering exceptional service to members and customers with a purpose-built CRM for credit unions and community banks. Use Agentforce, AI, and data to build trust and increase loyalty, while improving efficiency and speed. 

These companies achieve success with Salesforce.

  

How it works:

Automate lead capture and management, prioritize sales-ready opportunities, and launch targeted campaigns that improve conversion.

Credit Union interface of high deposit potential members.

Deeply understand customer and member needs using pre-built features for relationship mapping and guided sales processes to customize solutions.

Credit Union interface of personalized offerings.

Empower agents with improved case management, guided proceses, and pre-built workflows to quickly resolve requests.

Flow Builder interface of transactions to research.

Use AI-powered insights to identify at-risk accounts and expansion opportunities, reward loyalty, and improve referrals.

Credit Union push notifcation appearin on a member's phone.
Credit Union interface of high deposit potential members.
Credit Union interface of personalized offerings.
Flow Builder interface of transactions to research.
Credit Union push notifcation appearin on a member's phone.

How it works:

Consolidate data into a single, unified platform that tracks every interaction, product, service, and relationship and connect to core banking systems. Instantly access critical information about each customer's complete financial profile, preferences, and history.

Salesforce Credit Union banking console displaying customer details, account information, and engagement scores.

Customer- and member-facing agents can complete tasks like research, summarization, and account updates autonomously.

A customer chats with Agentforce about reversing a fee.

Equip customers, members and employees with an AI-infused, centralized solution that puts customers at the center of every interaction. Reduce manual tasks with Agentforce.

Agentforce interface on the right and displays a converation between Agentforce and a customer about reversing a fee. Agent Builder options to create and customize autonomous AI agents is shown on the left.

Save time with ready-to-deploy, industry-specific processes and workflows that require minimal customization and technical resources.

A customer chats with a banking agent powered by Agentforce about scheduling an appointment and the agent confirms the time.
Salesforce Credit Union banking console displaying customer details, account information, and engagement scores.
A customer chats with Agentforce about reversing a fee.
Agentforce interface on the right and displays a converation between Agentforce and a customer about reversing a fee. Agent Builder options to create and customize autonomous AI agents is shown on the left.
A customer chats with a banking agent powered by Agentforce about scheduling an appointment and the agent confirms the time.

Community Banks and Credit Union FAQ

Salesforce is used by institutions that require acquisition, onboarding, personalization, and service capabilities. Our solutions streamline operations and improve customer and member experiences with AI, data, and a purpose-built CRM for community banks and credit unions on a trusted platform.

The accelerator reduces the cost and complexity of implementation by providing pre-configuration out-of-the-box. These pre-configured use cases are tailored to the most popular needs of these organizations and built from best practices seen across community banks, credit unions, and Community Development Financial Institutions.

The Financial Services Cloud Accelerator is best suited for community banks, credit unions, and other banks with an asset size under $10 billion. The accelerator includes pre-configured use cases for customer and member engagement, service excellence, data and insights, and much more.