Intentional innovation.

Technology has the power to transform our world for the better. As builders and creators, we have the opportunity — and obligation — to harness this power for the benefit of everyone.
At Salesforce, we believe that the ethical and inclusive design, development, and use of technology are integral to preventing harm and unlocking human potential — for all. And, that this is a core business imperative.

Building a better world for everyone.

Our work centers on two key questions: How can we build better products that include everyone, and how can we anticipate risks and promote positive impacts of our products in the world? When we answer these questions by creating for — and with — diverse stakeholders, we unleash innovation and create products people can trust.

Download our Build With Intention Toolkit to learn how we empower teams to embed ethics, inclusion, and accessibility into the products they’re building and get the tools to innovate with intention at your own company.


Using technology for good on Team Earth.

Technology has the power to change the world. That’s why the Office of Humane and Ethical Use is a key player on Team Earth, the Salesforce-led movement of values-driven businesses. We help minimize the harm and maximize the benefits of technology, using inclusion, empowerment, and a keen ethical yardstick to create a safe space for everyone on Team Earth.

Our focus areas.


Ethics by Design

Empowering creators and innovators to embed ethics into tech products — by design.

Ethical Use Policy

Guiding the responsible use of our platform with principles, processes, and policies.

Product Accessibility and Inclusive Design

Designing for and alongside users with disabilities to unleash innovation for everyone. 

Our mission is to anticipate and shape the impact of our products in the world, driving intentional innovation through the lens of trust and inclusion.”

Paula Goldman, Chief Ethical & Humane Use Officer, Salesforce

We’re better together.

Salesforce partners with several civil society organizations to advance the field of ethical and inclusive technology. 

We partner closely with the World Economic Forum’s Responsible Use of Technology Steering Committee to collaborate with leaders across civil society, government, and business to share best practices and build the field of ethical technology — together. 

We also participate in the Good Health Pass Steering Committee, driving multistakeholder efforts to create standards for privacy and interoperability within digital health credential technologies.

And, we are proud to partner with LatinX in AI, Black in AI, and Women in Machine Learning and Data Science (WiMLDS) to drive further diversity and empowerment of underrepresented groups in the field of artificial intelligence.


Join us on our journey.

Creating ethical and inclusive products is everyone’s responsibility. We can’t do this alone — and we don’t have all the answers — but we are continually learning and iterating. We offer our learnings to the public as resources to help others on their journeys toward ethical and inclusive products.

To better understand how you can center these considerations in your day-to-day, take our Building Ethical and Inclusive Products educational Trailmix leveraging our free e-learning platform, Trailhead.