Everything you need to know.
What is CRM (customer relationship management) and what can it do for you?
Learn more about CRM technology, how to use it, and its business benefits.
Table of Contents
VP, Employee Technology & Experiences, PayPal
What is CRM?
CRM is an acronym for customer relationship management. It’s a technology used by any kind of business or organization, large or small, to manage and support customer relationships. CRM technology helps organizations build and grow relationships across the entire customer lifecycle, including marketing, sales, commerce, service, and IT. It’s used by B2C companies in consumer goods and retail and also by B2B organizations across high tech, manufacturing, financial services, healthcare, and more.
A CRM system allows businesses to manage customer and prospect relationships with data. You can store, track, and analyze customer and prospect information in one central location, including contact and account information, sales opportunities, service cases, and marketing campaigns. With data in one central location, organizations have a complete picture of customers and prospects that can be shared and analyzed by teams across the company in real time.
Why choose Salesforce for CRM technology?
Long gone are the days when CRM was just a simple database that stored customer information. Now, it’s an intelligent, proactive, AI-powered platform that empowers employees with the information they need to make the best decisions for every customer. It’s the backbone of the world’s most customer-centered organizations and helps companies put the customer at the center of everything they do.
Salesforce Customer 360 is the complete Salesforce CRM product portfolio of market-leading applications to build and sustain customer relationships across every line of business.
You can integrate data from any source, make sense of it, and take action in real time with our MuleSoft integration platform and Tableau, our business intelligence platform. Einstein, our built-in artificial intelligence (AI), uses this data along with workflows in Slack to completely automate the majority of repeatable business functions.