See value from day one with the free CRM built for small businesses. Stop juggling spreadsheets and disconnected tools— bring customer activity, service cases, pipeline, and marketing together in one place, with built-in AI that helps you stay on top of every interaction.
Start organizing your customers from day one with simple onboarding, intuitive navigation, and quick settings that help you hit the ground running.
Bring your sales, service, email marketing, and Agentforce conversations together so you can track work, follow up, and stay organized without juggling multiple apps.
Boost productivity with a complete view of your leads, accounts, and conversations — helping you stay on top of tasks and move work forward with ease
Use simple reports and dashboards to understand what’s happening across sales, service, and marketing — plus built-in AI that highlights trends and important updates.
Track leads and deals with simple sales flows and connected email and activity capture, so you always know what needs attention and can follow up on time.
See clear deal stages and up-to-date customer history that help you understand where each opportunity stands — and where to put your time for the biggest impact.
Simple pipeline analytics show deal progress, performance, and next steps — all in one place.
Track and respond to customer issues with simple case management and email-to-case, so you always know what’s open, what needs attention, and what to do next.
Use built-in knowledge and an easy service console to respond quickly and deliver consistent, reliable answers every time.
View case volume, trends, and response activity with simple analytics that help you understand where customers need support most.
Create and send emails using simple send lists and ready-made templates, so you can connect with customers quickly and clearly.
Keep in touch with straightforward email tools that make it easy to share updates and stay present with your audience.
Connect your customer data from CRM even more quickly for contextualized conversations with automated setup.
Unify real-time conversations in a single, connected experience across Slack and Salesforce for enhanced collaboration.
Instantly connect with coworkers, business partners, and stakeholders via audio, video, or screen share to make decisions faster.
See value from day one with solutions built to grow with you. Get up and running quickly with guided setup and built-in support. Automation and AI handle the busy work, so you have clear visibility to make confident decisions as your business grows.
The free, foundational CRM with sales, service, and marketing tools for up to 2 users — plus built-in AI.
The CRM that brings your business together, with marketing, sales, service, and commerce — plus AI that helps automate work as you grow.
The CRM you can customize with advanced automation, AI, and insights — built to scale for complex needs.
When businesses need more users, more automation, and more insights, Starter Suite is the seamless upgrade that maintains ease of use while bringing the power of enhanced Marketing Cloud segmentation, Pay Now links, a Commerce Storefront, and more.
Check out these resources designed to help you get started with Salesforce. We always have new, exciting ways for you to learn and find support as you grow.
Hit the ground running fast with out-of-the-box CRM tools all in one place, for free.
See how Salesforce CRM can help your small business succeed today.
A free CRM is a software tool used to manage customer relationships and data without monthly fees. It helps small businesses grow by replacing scattered spreadsheets with a single, organized system. Users can track customer activity, sales pipelines, and marketing efforts in one location. This centralization ensures teams stay aligned and can follow up with leads more effectively.
Salesforce's free CRM, Free Suite, is an easy, cost-free way for small businesses to move away from unwieldy spreadsheets. Up to two users can keep customer data organized in one intuitive system. Guided onboarding helps teams import data and get up and running quickly. Free Suite includes essential sales features for pipeline visibility, service features to close cases faster, and built-in AI to handle email drafting and summarizing records. Businesses get everything they need to keep data accurate and complete – all at no cost.
Yes, Salesforce Free Suite is really free, with no expiration limit. As long as you log in regularly, you can use our free CRM for as long as you’d like.
Free Suite includes essential features across sales, service, and marketing:
Sales features include:
Service features include:
Marketing features include:
See our edition comparison chart to compare features across our small business suites. See the features in action with our free CRM demo video.
Free Suite includes embedded AI that lives directly inside customer records. Users can click to instantly generate summaries of customer details, past interactions, and open issues. AI can also draft customer emails based on previous context. Because these tools are assistive and click-based, users maintain full control over their workflow without spending hours on manual data entry. For example, a two-person business can use these features to quickly prepare for client calls and draft customized follow-up emails in seconds.
There is zero setup required. The AI operates natively within Free Suite. Small businesses do not need an IT team or complex external integrations to start working faster. Users can log in on day one and immediately click to summarize records or draft emails.
Free Suite has a 2 user maximum. For 3 or more users to have access to Salesforce, consider one of our paid offerings (Starter Suite or product.starter-pro-suite).
Free Suite focuses on essential business tracking for up to two users at no cost — for those just getting started. Starter Suite adds automation, lead routing, and e-commerce tools for $25 per user. Pro Suite is designed for growing businesses, offering sales forecasting and deeper customization for $100 per user. Each tier is built to scale with your business as your needs become more advanced. Learn more about Salesforce CRM Suites.
Free users can receive real-time 24/7 support via the Agentforce chat bot on help.salesforce.com. Access to Standard, Premier or Signature support is available for paid editions.
We make it easy to upgrade to the CRM that makes the most sense for your business needs. No matter which edition you start with, all editions are built on the trusted Salesforce platform, ensuring you can easily scale your business with seamless upgrade options.
For example, if products and price books are important to your business, Starter Suite provides both features. If you're looking for forecasting and quoting functionality, Pro Suite includes these features. Learn more about our paid offerings and which suite is right for you or Contact Us to be connected to an expert.
