A free CRM with turnkey AI that knows your customers — so every tool works together, every interaction builds on the last, and your hardest-won relationships only get stronger.
Out of the box and ready to go. Simple onboarding gets you organizing customers and automating from day one — so you can focus on the work that actually matters.
With built-in AI, your customer details and history are always surfaced — so you know your next step, without digging for the context.
All your customer data, history, and interactions, connected — so you show up to every conversation with the full picture.
With enterprise-grade security and privacy built in, your customers' trust never have to be the trade-off.
Move deals forward automatically with lead routing, triggered follow-ups, and activity capture — so you're focused on closing, not managing.
With a complete view of your pipeline health, deal stages, and performance, you always know where to spend your time — and where to push harder.
With assistive AI, get instant customer context and surface the right next step — no digging required.
With a clear picture of every open case, customizable stages, and a connected service console, your team knows what needs attention and when.
Get customers answers faster, and leave them feeling taken care of — with email-to-case, automated workflows, and AI built on decades of Salesforce service expertise.
With a clear view of case volume, feedback, and team performance, you always know where to focus and how to raise the bar.
Create and send emails using simple send lists and ready-made templates, so you can connect with customers quickly and clearly.
Keep in touch with straightforward email tools that make it easy to share updates and stay present with your audience.
With CRM data right in Slack, your team has the context they need without leaving the conversation.
Connect instantly with your team via audio, video, or screenshare — so you can align quickly and keep things moving.
With conversations, customer data, and context connected, nothing gets lost between your CRM and where your team chooses to work.
Every Salesforce Suite is built to help lean teams execute on their ambition — with the right level of automation, customization, and support for where you are today.
The free CRM for getting started. Organize leads and customers at no cost, and see what Salesforce can do for your business.
The CRM with turnkey AI that already knows your business. Automate sales, marketing, and service and deliver a great customer experience without the overhead.
The CRM for when your ambitions get more complex — with advanced automation, deeper customization, and the integrations to match.
When businesses need more users, more automation, and more insights, Starter Suite is the seamless upgrade that maintains ease of use while bringing the power of enhanced Marketing Cloud segmentation, Pay Now links, a Commerce Storefront, and more.
Check out these resources designed to help you get started with Salesforce. We always have new, exciting ways for you to learn and find support as you grow.
Start fast with built-in AI and everything you need to get going — at no cost.
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See exactly what you're getting before you commit.
A free CRM is a software tool used to manage customer relationships and data without monthly fees. It helps small businesses grow by replacing scattered spreadsheets with a single, organized system. Users can track customer activity, sales pipelines, and marketing efforts in one location. This centralization ensures teams stay aligned and can follow up with leads more effectively.
Salesforce's free CRM, Free Suite, is an easy, cost-free way for small businesses to move away from unwieldy spreadsheets. Up to two users can keep customer data organized in one intuitive system. Guided onboarding helps teams import data and get up and running quickly. Free Suite includes essential sales features for pipeline visibility, service features to close cases faster, and built-in AI to handle email drafting and summarizing records. Businesses get everything they need to keep data accurate and complete – all at no cost.
Yes, Salesforce Free Suite is really free, with no expiration limit. As long as you log in regularly, you can use our free CRM for as long as you’d like.
Free Suite includes essential features across sales, service, and marketing:
Sales features include:
Service features include:
Marketing features include:
See our edition comparison chart to compare features across our small business suites. See the features in action with our free CRM demo video.
Free Suite includes embedded AI that lives directly inside customer records. Users can click to instantly generate summaries of customer details, past interactions, and open issues. AI can also draft customer emails based on previous context. Because these tools are assistive and click-based, users maintain full control over their workflow without spending hours on manual data entry. For example, a two-person business can use these features to quickly prepare for client calls and draft customized follow-up emails in seconds.
There is zero setup required. The AI operates natively within Free Suite. Small businesses do not need an IT team or complex external integrations to start working faster. Users can log in on day one and immediately click to summarize records or draft emails.
Free Suite has a 2 user maximum. For 3 or more users to have access to Salesforce, consider one of our paid offerings (Starter Suite or Pro Suite).
Free Suite focuses on essential business tracking for up to two users at no cost — for those just getting started. Starter Suite adds automation, lead routing, and e-commerce tools for $25 per user. Pro Suite is designed for growing businesses, offering sales forecasting and deeper customization for $100 per user. Each tier is built to scale with your business as your needs become more advanced. Learn more about Salesforce CRM Suites.
Free users can receive real-time 24/7 support via the Agentforce chat bot on help.salesforce.com. Access to Standard, Premier or Signature support is available for paid editions.
We make it easy to upgrade to the CRM that makes the most sense for your business needs. No matter which edition you start with, all editions are built on the trusted Salesforce platform, ensuring you can easily scale your business with seamless upgrade options.
For example, if products and price books are important to your business, Starter Suite provides both features. If you're looking for forecasting and quoting functionality, Pro Suite includes these features. Learn more about our paid offerings and which suite is right for you or Contact Us to be connected to an expert.
