Experience the power of Marketing Cloud Engagement’s scale and automation, now enhanced with agentic capabilities from Marketing Cloud Next. This new, improved marketing stack personalizes and automates email, mobile, and web journeys at scale.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
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Marketing Cloud Engagement+ is an enhanced version of Marketing Cloud Engagement that includes access to Marketing Cloud Next. It unlocks next-gen marketing capabilities including AI agents, unified data from across Salesforce clouds, and new orchestration tools — while preserving your current journeys, content, and campaigns.
You can access Marketing Cloud Next by renewing your current edition as a "+" edition (e.g., Pro+, Corporate+, Enterprise+). Pro+ editions will give customers access to Marketing Cloud Growth edition alongside their existing solution. Corp+ and Enterprise+ will give customeres access to Marketing Cloud Advanced edition alongside their existing solution.
No, Growth and Advanced are editions of Marketing Cloud Next, the next-gen marketing solution built directly on the Salesforce platform. Access to Growth or Advanced editions of Marketing Cloud Next are included with your Marketing Cloud Engagement+ instance.
With Engagement+, you keep everything you use today — and gain access to powerful new features:
Agentforce Campaign Creation: Automate campaign creation, personalization, and optimization using natural language and machine learning.
Flow & Orchestration (GA October 2025): Connect journeys across departments using Salesforce Flow and real-time data.
Digital Wallet: Track and manage messaging credits across Email, SMS, and WhatsApp.
Campaign Planning & Insights: Plan campaigns, collaborate across teams, and measure outcomes with built-in dashboards.
Smarter Segmentation: Build audiences with drag-and-drop tools or natural language prompts.
Cross-Journey Orchestration (GA October 2025): Seamlessly connect journeys based on behavior or goals.
2-Way Conversations: Use WhatsApp and SMS to create real-time, conversational experiences.
Advanced Analytics: Access out-of-the-box dashboards across your marketing activity.
You can access Marketing Cloud Engagement+ by renewing your current edition as a "+" edition (e.g., Pro+, Corporate+, Enterprise+). Speak to your Salesforce representative to learn more.
Yes. Engagement+ is available to both new and existing customers who want access to next-gen capabilities beyond Marketing Cloud Advanced.
Check out the Connections 2025 Keynote on Salesforce+ or talk to your Salesforce representative to request a tailored walkthrough.
Yes, of course. You are able to upgrade at any time as well as purchase additional products later on in your contract. We recommend engaging your account representative whenever you have questions around upgrades, add-ons, or contract information.
No, there are no End-of-Life (EOL), End-of-Sale (EOS), or End-of-Roadmap (EOR) plans for Marketing Cloud Engagement.
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.
