Choose the right marketing analytics solution for your business needs.
Marketing Intelligence
Improve performance with agentic marketing analytics.
$
10,000
USD/Org/Month
(Billed annually)
- Agentforce Paid Media Optimization
- AI Campaign Summaries
- Automated Data Management
- Segment Intelligence
Marketing Cloud Intelligence+
Analyze all campaigns, channels, and platforms seamlessly.
$
11,000
USD/Org/Month
(Billed annually)
- Includes Marketing Intelligence
- Agentforce Paid Media Optimization
- AI Campaign Summaries and Visualizations
- Automated Data Management
Premier Support included in all editions of Marketing Cloud Intelligence. This page is provided for information purposes only and subject to change.
Compare marketing analytics solutions.
Then, choose the Success Plan that’s right for your business.
With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a future with AI.
Standard Success Plan
Set your company up for success with self-guided, always-on resources.
Included in all licenses
- Access to Knowledge Articles, documentation, and Trailhead
- Global Trailblazer Community
Premier Success Plan
Start strong and grow your business with expert guidance and expedited support.
30% of net license fees
- Expert guidance and product education
- Health checks and recommendations
- Access to 24/7 support for business-stopping issues
- Bundled with Unlimited Edition
Signature Success Plan
Get the most value from Salesforce with a proactive partnership and personalized experience.
Contact your account executive
- Designated Customer Success Manager
- Customer Success Score
- Proactive Monitoring and Key Event Management
- Fastest 24/7 support response times
Find your path to AI success with the right experts and apps.
Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximize your ROI.
Professional Services
Realize value quickly and become self-sufficient with Salesforce.
Partners
Innovate and grow faster with pre-built apps and expertise on AppExchange.
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Marketing Cloud Pricing FAQ
Marketing Intelligence (MI) is Salesforce’s next-generation analytics solution for marketers. Built natively on the Salesforce Platform, MI uses unified data, AI, and agentic automation to help you:
- Optimize paid media campaigns
- Surface insights automatically
- Reduce manual data prep
- Improve return on ad spend (ROAS)
It connects your paid media sources in just a few clicks and includes marketing-specific dashboards, attribution models, and agentic skills like campaign performance monitoring and optimization.
To access MI:
Enable Salesforce Foundations
This provides access to Data Cloud, which is required to run MI, as well as initial usage credits. Foundations is available at no cost and can be enabled through My Account.
(Optional) Purchase Additional Credits
Depending on your use case, you may need additional Data Cloud or other usage credits.
Provision Data Cloud and Connect Sources
Use MI’s prebuilt connectors to ingest and harmonize data into a marketing-specific semantic model.
Assign User Access
MI runs on the Salesforce Platform. If you do not already use a Core product (e.g. Sales or Service Cloud), you’ll need to add the Cross-Product Admin SKU to provide platform access.
MI introduces new capabilities that make it easier and faster for marketing teams to optimize performance:
Agentforce-Powered Optimization: Monitor and pause underperforming ads automatically
3-Click Data Integration: Prebuilt connectors that map to a marketing data model
Out-of-the-Box Dashboards & Attribution: Real-time summaries, segment performance, first and last-touch attribution
Built on Salesforce Core: Native experience with shared login, Tableau Next visualizations, and seamless Data Cloud integration
Marketing Cloud Intelligence+ (MCI+) edition gives you access to both:
Marketing Cloud Intelligence (MCI) – the powerful, customizable analytics platform formerly known as Datorama
Marketing Intelligence (MI) – the new Salesforce-native solution for paid media optimization
Customers who purchase the MCI+ edition will receive MI alongside their existing or new MCI instance. This allows teams to explore MI’s AI-driven features while continuing to use MCI with no disruption.
MCI+ is a distinct edition available to both new and existing customers.
New Customers: Can purchase MCI+ directly
Existing MCI Customers: Can upgrade via early renewal, swap, or renewal
Note: MCI+ is optional and not required—customers can continue using MCI standalone if preferred.
MCI+ unlocks advanced capabilities through MI, including:
Agentforce Optimization for automated campaign performance management
Fast, AI-powered data integration through MI’s semantic data model
Salesforce-native platform experience with shared login, unified data, and embedded Tableau dashboards
Flexible use cases across both MI and MCI, depending on your team’s needs
Yes, depending on your needs. While Marketing Intelligence and MCI+ include core capabilities, some features—like Data Cloud or additional Tableau licenses—may require separate purchases. You may also need to purchase relevant usage credits based on your specific use cases. Optional add-ons and apps are available to extend functionality. For a tailored estimate and help understanding what’s included, please contact your Salesforce representative.
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.