Guide to Patient Engagement

In the age of COVID-19, pharmaceutical innovators are moving faster than ever to engage patients with personalized insights and recommendations. The goal: to get to the best possible outcome by making it easier to start and stay on treatments — no matter the situation.

Here’s how to create a patient-centric experience that is compliant, reduces operational costs, and scales by therapeutic area.

Patients often feel overwhelmed when they get a new diagnosis. How do they get started on treatment? Can they afford it? How does the pandemic affect their access to therapy? Who can provide guidance?

Getting patients on therapy quickly is key to establishing engagement. That’s where a streamlined onboarding process comes in. Guided enrollment empowers service teams to provide critical resources, including insurance verification and copay coordination. An easy-to-use patient portal is equally critical in creating a 24/7 contact point with patients. This enables engagement on any device so they can get what they need — from targeted educational material to behavioral reminders — whenever they choose. With the Connect the Patient Experience solution you can scale patient service programs by specific therapies and reduce costs.

Many patients are worried they can’t afford to start their therapy. Or if there’s been a change to their finances, they wonder: Can I continue treatment? They might not know where to turn for help and are at risk of abandoning treatment prematurely.

Effective pharmaceutical support teams can access funding sources for those in need quickly — and all in one place. The Connect the Patient Experience solution does that by providing a 360-degree view of patients alongside financial assistance programs for specific therapies. It also suggests key information to share with patients to help reinforce the benefits of staying on treatment, even in difficult times. This way patients can afford to maintain the care they deserve for as long as necessary.

COVID-19 has made it more difficult than ever for patients to stick to their treatment plans, often a challenge in normal times. Now is the time to partner with patients so they can get the best possible outcomes.

Analytics are key to surfacing insights that can help pharmaceutical companies spot patients who are struggling to stay the therapeutic course. Predictive insights can help identify patients who are at risk of veering from the prescribed path or simply end treatment. With Connect the Patient Experience solution, you can proactively receive AI-driven recommendations for next best actions, like setting up reminders or creating learning journeys. Then you can help patients to course correct by providing highly personalized, compliant experiences.

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