Master the B2B Digital Buying Experience

Featured Speakers:

Heather Hershey, Research Director, IDC
Ally Herrick, Senior Product Marketing Manager, Salesforce

Over half of B2B orgs say e-commerce will be a leading revenue channel in the coming years.* But, creating customer-centric digital experiences that drive loyalty with your business buyers can be a challenge. Join us with guest speaker, Heather Hershey - IDC Analyst, on what great pre- and post-purchase B2B buying looks like.

In this webinar, you’ll learn:

• The state of digital commerce and order management for B2B companies
• How B2B companies are thinking about and investing in AI
• The order orchestration and fulfillment capabilities to look for when choosing a platform

*Source - Third Edition: State of Commerce