Boost customer satisfaction with an AI-powered banking CRM.

Deliver connected experiences from customer acquisition to service with a purpose-built CRM for retail banking. Use AI and data to build trust and increase loyalty, while improving efficiency and speed with automation. Drive customer satisfaction through simplified onboarding, scaled service, and real-time personalized engagement.

These leading companies achieve success with Salesforce banking software.

How CRM in banking works:

Consolidate data into a single, unified platform that tracks every interaction, product, service, and relationship and connect to core banking systems. Instantly access critical information about each customer's complete financial profile, preferences, and history.

Salesforce retail banking console displaying customer details, account information, and engagement scores.

Customer-facing agents can complete tasks like research, summarization, and account updates autonomously.

A customer chats with Agentforce about reversing a fee.

Equip customers and employees with an AI-infused, centralized solution that puts customers at the center of every interaction. Reduce manual tasks with Agentforce.

Agentforce interface on the right and displays a converation between Agentforce and a customer about reversing a fee. Agent Builder options to create and customize autonomous AI agents is shown on the left.

Save time with ready-to-deploy, industry-specific processes and workflows that require minimal customization and technical resources.

A customer chats with a banking agent powered by Agentforce about scheduling an appointment and the agent confirms the time.
Salesforce retail banking console displaying customer details, account information, and engagement scores.
A customer chats with Agentforce about reversing a fee.
Agentforce interface on the right and displays a converation between Agentforce and a customer about reversing a fee. Agent Builder options to create and customize autonomous AI agents is shown on the left.
A customer chats with a banking agent powered by Agentforce about scheduling an appointment and the agent confirms the time.

Streamline customer onboarding and compliance.

Simplify one of the most complex processes while making a great first impression with your customers. Modernize onboarding experiences with guided discovery and automation.

How it works:

Create campaigns, identify leads, mature prospects, and more. Begin to build customer profiles from the first touch and streamline the onboarding process.

A personalized customer portal with targeted messaging, account offerings, and financial support.

Use guided discovery to gather the information you need to satisfy KYC requirements and help your customers select the products and services that best fit their needs.

A guided form shows how easy it is to gather a customer's information, verify their identity, and provide the necessary disclosures.

Collect documents, verify inputs, run risk screening, and more, using automation and ecosystem partners – all on the Agentforce 360 Platform.

An onboarding portal shows how easy it is to validate and review documents.

Match the customer to appropriate products based on their needs and preferences. Generate documents, collect signatures, and connect with core systems to open accounts. Empower customers on your tools to encourage adoption.

A console shows the ability to easily collect signatures to open accounts.
A personalized customer portal with targeted messaging, account offerings, and financial support.
A guided form shows how easy it is to gather a customer's information, verify their identity, and provide the necessary disclosures.
An onboarding portal shows how easy it is to validate and review documents.
A console shows the ability to easily collect signatures to open accounts.

Personalize intelligent, data-driven engagement.

Unify data and leverage AI to deliver relevant, personalized experiences at scale. Improve loyalty and increase retention by exceeding customer expectations with retail banking software.

How it works:

Bring relevant behavioral and financial data together to create a comprehensive customer view.

A Data Cloud dashboard shows data model mapping with data model entries and customer account information.

Easily know what's important to your customers with AI-driven insights.

A dashboard shows a customer's financial goals - from paying down a home to buying a car.

Drive better customer engagement and improve financial well-being with relevant, real-time guidance.

A personalized alert informs a customer that their savings goal needs attention and recommends an article.
A Data Cloud dashboard shows data model mapping with data model entries and customer account information.
A dashboard shows a customer's financial goals - from paying down a home to buying a car.
A personalized alert informs a customer that their savings goal needs attention and recommends an article.

Retail Banking CRM Software FAQ

A banking CRM helps teams manage customer relationships, analyze interactions, centralize data, and so much more. This helps banks better understand customers and provide tailored financial services, while streamlining operations and driving growth.

Salesforce banking software is used by retail banks, credit unions, and others that require acquisition, onboarding, personalization, and service capabilities. Our solutions streamline operations and improve customer and member experiences with data, AI, and a purpose-built retail banking CRM built on a trusted platform.

The benefits of retail banking software include scaled acquisition and onboarding, automated service functions, personalized communication across multiple channels, increased customer and member satisfaction, and the ability to quickly adapt to evolving needs. This powers customer loyalty and operational efficiency.

Yes, our platform is flexible and can integrate with various banking systems, core banking platforms, and third-party applications to create a cohesive and unified ecosystem.

You can navigate the complexities of risk management and compliance with capabilities like data analytics, AI, workflow automation, risk assessment, monitoring, and mitigation. Our platform lets banks stay ahead of emerging risks and seamlessly adhere to industry regulations.