5 Best Practices from Federal Home Loans Bank Atlanta
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The Federal Home Loan Bank System is a co-op structured enterprise that lends to commercial banks, credit unions, insurance companies, and various other financial institutions, helping ensure that they serve as reliable sources of liquidity for communities nationwide.
The Bank built a relationship management platform on Sales Cloud, Service Cloud, and Marketing Cloud. It stores all information about a given member in a profile-like setting, addressing the Bank’s data management needs while also fostering collaboration.