Marketing Cloud Personalization Pricing

Enable personalized content and offers across every channel.

First, choose the right Marketing Cloud Personalization edition for your business needs.


Personalize every interaction across channels like your website and email

$ 108,000
Org / Year
USD (billed annually)
  • Web and Email Personalization
  • Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting
  • Product and Content Recommendations


Supercharge cross-channel personalization with AI driven, next-best actions in real-time

$ 300,000
Org / Year
USD (billed annually)
  • Web, Email and App Personalization
  • Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting
  • Product and Content Recommendations and AI-Driven Next-Best Actions and Offers

Compare editions and top features.


$ 108,000



$ 300,000


Website Data and Personalization

Email Data and Personalization

Segment and Rule-Based Decisioning

A/B/N Testing and Reporting

ML Product and Content Recommendations

AI-Driven Next-Best Action/Offer

Mobile App Data and Personalization

Then, choose the Success Plans that’s right for your business.

From resources to embedded experts, get the right level of support and expert guidance for your business.

Standard Success Plan

Learn at your own pace with free self-guided resources.

Included in all licenses.
  • Online learning to upskill teams
  • Global Trailblazer community

Premier Success Plan

Fast-track your success now with easy and expert guidance.

30% of net license fees.
  • Access to 24/7 support
  • Expert coaching and education
  • Tailored assessments
  • Bundled with Unlimited Edition

Signature Success Plan

Maximize ROI with proactive, personalized expertise.

Contact your account executive.
  • Designated technical account manager
  • Proactive monitoring
  • Key event management
  • Fastest 24/7 support response times

Maximize ROI with the world's #1 Success Ecosystem.

From support, expert guidance, and resources to our partner apps and experts, the Success Ecosystem is here to help you realize the full potential of your Salesforce investment.

Marketing Cloud Pricing FAQ

Marketing Cloud is the platform name for a range of products that help marketers achieve success across every aspect of the marketer’s role. The platform is sold through individual products that make up the entire portfolio, including our Data Cloud for Marketing, Marketing Cloud Engagement, Marketing Cloud Account Engagement, Marketing Cloud Personalization, Marketing Cloud Intelligence, or Customer Loyalty solutions. Each product can be sold depending on the individual businesses needs, and are priced to cater for every business size and need. For more information, please review the detailed product breakdown on this page, or request a call with a sales representative today.

Salesforce has different add-ons, apps, and additional products to help your company stay ahead in your industry. For questions regarding Data Cloud, Marketing Cloud Engagement, Account Engagement, Personalization, Intelligence and Loyalty Management, please contact us to discuss exactly what kind of products you’re looking to add and how we can help.

If and when your business priorities and product needs change, our editions and pricing structure has been established to cater to increases and decreases in product or solution usage. If changes are required, we recommend you work with your account teams to determine the different options available to you.

Yes, Salesforce products integrate with many outside applications and systems. Our solutions support a wide range of partners and API integrations, which allow our customers to develop dynamic and integrated technology stacks.

Most Salesforce products use annual contracts, but Salesforce subscription terms vary. For any questions related to contracts for Data Cloud, Marketing Cloud Engagement, Account Engagement, Personalization, Intelligence, or Loyalty Management, please chat with a sales representative to discuss payment and billing options for your products.

Yes, of course. You are able to upgrade at any time as well as purchase additional products later on in your contract. We recommend engaging your account representative whenever you have questions around upgrades, add-ons, or contract information.

This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.