Marketing Cloud

Find the right Marketing Cloud pricing, add-ons, and support services for your business.

Find the right marketing automation products for your business needs:

Marketing Cloud Engagement

Starting at

Org / Month*
USD (billed annually)
  • Email Marketing
  • Content Creation
  • Robust Analytics

Marketing Cloud Account Engagement

Starting at

USD / Month*
up to 10,000 contacts billed annually
  • Lead Nurturing and Scoring
  • Engagement History Dashboards
  • Campaign Reporting and Insights

Marketing Cloud Growth Edition

Grow your small business with marketing automation on the world's #1 AI CRM

USD / Month*
  • AI-powered Emails and Campaigns
  • Multi-Channel Journeys
  • Forms and Landing Pages

Find the right data, personalization, and analytics products for your business needs:

Data Cloud for Marketing

Unify all your data into a single customer profile.

Org / Year**
USD (billed annually)
  • Data Ingestion and Harmonization
  • Identity Resolution and Activation
  • Insights and Predictions

Marketing Cloud Personalization

Starting at

Org / Year*
USD (billed annually)
  • Web and Email Personalization
  • Segmentation, Rule-Based Decisioning, A/B/N Testing and Reporting
  • Product and Content Recommendations

Marketing Cloud Intelligence

Starting at

Org / Month*
USD (billed annually)
  • 10 Users
  • 3 Million Data Rows

Find the right customer loyalty solution for you:

Loyalty Management

Starting at

Org / Month*
USD (billed annually)
  • Member Administration, Reward Management, Static Benefit Management
  • 1 License: Tableau CRM for Loyalty Management Base App
  • Program Setup: Single Program

Referral Marketing

Starting at

Org / Month*
USD (billed annually)
  • 100,000 brand advocates
  • Unlimited Referral Promotions, Refer-A-Friend Template, Referral Sharing Widget, Voucher Management, Referral Tracking
  • Data processing engine, batch management and decision tables included.

Then, choose the Success Plan that’s right for your business.

With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a
future with AI.

Standard Success Plan

Set your company up for success with self-guided, always-on resources.

Included in all licenses.
  • Access to Knowledge Articles, documentation, and Trailhead
  • Global Trailblazer Community

Premier Success Plan

Start strong and grow your business with expert guidance and expedited support.

30% of net license fees.
  • Expert guidance and product education
  • Health checks and recommendations
  • Access to 24/7 support for business-stopping issues
  • Bundled with Unlimited Edition

Signature Success Plan

Get the most value from Salesforce with a proactive partnership and personalized experience.

Contact your account executive.
  • Designated Customer Success Manager
  • Customer Success Score
  • Proactive Monitoring and Key Event Management
  • Fastest 24/7 support response times

Find your path to AI success with the right experts and apps.

Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximize your ROI.

Marketing Pricing FAQ

Marketing Cloud is the platform name for a range of products that help marketers achieve success across every aspect of the marketer’s role. The platform is sold through individual products that make up the entire portfolio, including our Data Cloud, Engagement, Personalization, and Marketing Intelligence solutions. Each product can be sold depending on the individual businesses needs, and are priced to cater for every business size and need. For more information, please review the detailed product breakdown on this page, or request a call with a sales representative today.

Salesforce has different add-ons, apps, and additional products to help your company stay ahead in your industry. For questions regarding Data Cloud, Marketing Cloud Engagement, Account Engagement, Personalization, Intelligence and Loyalty Management, please contact us to discuss exactly what kind of products you’re looking to add and how we can help.

If and when your business priorities and product needs change, our editions and pricing structure has been established to cater to increases and decreases in product or solution usage. If changes are required, we recommend you work with your account teams to determine the different options available to you.

Yes, Salesforce products integrate with many outside applications and systems. Our Marketing Intelligence, Customer Data, and Engagement solutions support a wide range of partners and API integrations, which allow our customers to develop dynamic and integrated technology stacks.

Most Salesforce products use annual contracts, but Salesforce subscription terms vary. For any questions related to contracts for Data Cloud, Marketing Cloud Engagement, Account Engagement, Personalization, Intelligence, or Loyalty Management, please chat with a sales representative to discuss payment and billing options for your products.

Yes, of course. You are able to upgrade at any time as well as purchase additional products later on in your contract. We recommend engaging your account representative whenever you have questions around upgrades, add-ons, or contract information.