Administrators and Developers

Become an Agentblazer with Salesforce and discover how to bring humans and agents together to drive customer success.

A connected customer 360 is coming to your CRM. See how these new free sales, service, marketing, and commerce apps, powered by Data Cloud, help you promote visibility, collaborate, and connect data.

It’s now easier than ever to create a connected customer journey. Learn about free, foundational sales, service, marketing, commerce, and Data Cloud apps, now available in your sales or service CRM.

Join Flow product management as we walk you through how to convert those old screen flows into more dynamic and efficient guided experiences using the latest Screen Flow features.

Learn to enhance prompt templates with flows, integrating related record data for more dynamic prompts. Explore the new Template-Triggered Prompt Flow to automate prompt instructions efficiently.

Break out of the chat window with agentic reasoning in every app & workflow.

Discover Agent for Setup, a conversational agent to increase the productivity of Salesforce admins in Setup. Agent for Setup simplifies admin tasks, provides contextual answers, and much more.

Accelerate time to value with five practical tips and takeaways for a successful Data Cloud implementation from use case discovery to data ingestion and modeling, harmonization, and more.

Conclude your Dreamforce with a technical deep dive hosted by Christophe Coenraets, SVP Trailblazer Relations. See the latest in AI, data, and dev tools on Agentforce with live demos built for you.

Learn about the security model for internal and external facing agents and best practices on sharing data with Agentforce.

Learn how to use structured and unstructured data from Data Cloud in Agentforce using data model objects, Data Graphs, Einstein Data Libraries, RAG, and Prompt Builder.

Unity Environmental University replaced its student information system with Education Cloud. Join us to learn helpful tips on how your institution can successfully replace outdated, legacy technology.

AI workbench is a new spreadsheet-like interface that makes it easy to use agents and prompts to get work done. Learn how to mine conversation transcripts, categorize open cases, test agents and more.

Join Salesforce leaders to learn how every business can become an AI Enterprise with our five-step formula.

Learn how to manage trusted solutions for the AI enterprise using data, AI, and automation. Join us to see live demos, product roadmaps, and tools to help you succeed.

Discover the latest updates for Lightning Web Components (LWC) and get a sneak peek at the roadmap, featuring upcoming features and enhancements to look forward to in future releases.

Build and deploy agents fast with Agentforce DX, new tools for the entire agentic dev lifecycle.

Learn how to test your agents using the new Agentforce Testing Center.

Take a look at the top Release Highlights in Sales Cloud for Spring ’25 to help you and your sellers be more productive with Agentforce. Need to revisit a demo? Check out the Demo Playlist http://sfdc.co/salescloudspring25

Learn how to use Data Cloud architectural strategies and explore security frameworks to ensure governance and compliance. Design a secure and scalable system to become an Agent-first business.

See how DevOps Center provides an essential platform for agent development, enabling the integration of third-party tools and creation of test gates to ensure high-quality deployments.

Boost your admin productivity with expert tips. Learn classic Salesforce efficiency hacks alongside cutting-edge AI-powered tricks with Agentforce. Elevate your workflow and get more done — faster.

Learn what’s new and what’s coming for Salesforce APIs, eventing, external services, data virtualization, and named credentials.

This beginner-friendly session explores autonomous AI agents, natural language understanding, and real-time insights to transform customer support and team efficiency.

Learn how the developer experience is evolving to help you not only build AI-driven applications and agents, but also use AI and agents throughout the development process.

Learn how to use Prompt Builder and Flows to create bespoke agents by defining topics and custom actions. Use these tools to power Agentforce to deliver smarter, more efficient AI-driven responses.

Join us for a comprehensive Data Cloud implementation walkthrough, from ingestion to activation. See real-world generative AI use cases that leverage Data Cloud data from the Einstein platform.

Take a look at the top Release Highlights for Flow in Spring '25. Helping you make it easy to power your org with the latest Flow enhancements. Need to revisit a demo? Check out the Demo Playlist http://sfdc.co/flowspring25

Unlock the power of Agentforce prompts. In an interactive session, learn to design impactful prompts that transform interactions and streamline data. Discover best practices for real-world scenarios.

Explore our innovative xLAM models and multi-agent framework. Witness how they revolutionize task execution for function calling in a live demo in a sales environment.

Hear directly from Co-founder and CTO Parker Harris and product leaders as they share highlights from our product roadmap and answer your questions live.

Einstein Copilot is now Agentforce. Learn to use partner-built Agents and actions to scale AI across your business safely. Hear from a Salesforce MVP and our partners Google Workspace and Highspot.

Take a look at the top Release Highlights for Agentforce in Spring ’25. Helping you provide specialized, always-on support to employees or customers. Need to revisit a demo? Check out the Demo Playlist http://sfdc.co/Agentforcespring25

The idea is for Analysts and Admins to gain an understanding of the future with Tableau Next, and how to integrate existing and future data in the best deployment for you.

Unpack the big announcements and learn how Salesforce can help transform your business and help you connect with your customers in a whole new way.

Key decisions to consider, migration strategies, and advice for a smooth transition to Education Cloud: Learn best practices from an experienced university for successful implementation.

Learn how to test and implement Einstein Case Classification, improving case routing and efficiency. See real-life results and gain practical insights for optimizing your case management with AI.

Einstein Copilot is now Agentforce! Learn how Agentforce revolutionizes Salesforce and makes you more productive with out-of-the-box and custom actions with an exclusive interactive demo session.

Join our product & AI research teams for a deep dive into AI for Salesforce developers. See what’s new in Agentforce for Developers, Code Analyzer & ApexGuru. Learn to code faster & better with AI.

Learn more about the technology powering Agentforce for Developers, including Salesforce’s proprietary LLM, CodeGen. Product experts will deep dive into newly supported use cases and the roadmap.

Learn how to design and build Apex for Agentforce actions. This session will explore design patterns for creating efficient and Agentforce actions.

See the Agentforce roadmap and learn what's in store for the future of Agentforce.

Learn tips and best practices from passionate experts for coding, debugging, and optimizing performance of your Lightning Web Components to achieve faster, effective, and maintainable development.

Join our product and AI teams for a deep dive into Agentforce for Developers, Code Analyzer, and ApexGuru. Learn how you can create Apex/LWC faster and better with AI.

Harness the power of Agentforce in Slack to revolutionize your sales process. Learn how to integrate these tools to boost productivity, improve collaboration, and drive revenue.

Master trigger recursions, asynchronous patterns, concurrency scaling, exception logging, and other advanced Apex best practices for building enterprise apps.

Take a look at the top Release Highlights in Service Cloud for Spring ’25 to help you and your teams provide excellent service with Agentforce. Need to revisit a demo? Check out the Demo Playlist http://sfdc.co/servicecloudspring25

Learn how ISV partner Elements.cloud uses architecture and process diagrams for Data Cloud. A “measure nine times, cut once” approach streamlines implementation and prevents costly Data Cloud rework.

As organizations adopt AI agents, they expect these agents to operate within defined guardrails. Admins will learn how to use Agentforce to ensure agents perform in an expected, compliant manner.

Discover how to build agents with Agentforce and integrate APIs using MuleSoft’s capabilities. Explore Topic Center and MuleSoft API catalog to create powerful, connected agents.

Learn how to leverage the capabilities of Einstein Personalization and Data Cloud’s real-time Web SDK to create highly personalized recommendations and web content based on user behavior.

Take a technical deep dive into how generative AI app developers can use Data Cloud hybrid search to provide the most relevant information in your prompt so that the LLM you use is grounded properly.

Learn how to ground prompt templates with code by defining invocable actions in Apex. Explore how to invoke them from Apex, LWC, and the REST API, as well as manage them through the Metadata API.

Learn how Data Governance is applied consistently and at scale across Agentforce and Applications, leveraging AI based Tagging and Policy Governance in Data Cloud.

Configure fast and activate sellers even faster. Discover the most effective features that drive sales success, and how to set them up in minutes, with an all-new setup experience for Sales Cloud.

In this session, we will talk about various use cases for Agentforce and share tactics on how customers can maximize the value of Agentforce.

Dive into the solutions that Salesforce has built to enhance its employee support experience with Agentforce & Experience Cloud

Hear from nonprofit leaders from the Salesforce Accelerator — AI for Impact about how they are bringing humans and agents together to empower teams and drive more impact.

Get the most out of Agentforce with AI on your phone in Salesforce Mobile. Learn how to build custom actions and set up your agent for hands-free voice control to enable Agentforce from anywhere.

Discover how developers can integrate their own LLMs with Agentforce and Data Cloud. Explore the best practices and practical steps for delivering customized AI solutions.

Discover how Agentforce can simplify data modeling, making it easier than ever to configure objects, fields, and relationships — enabling admins to use AI for more accurate schema management.

Hybrid Search in Data Cloud brings improved RAG to GenAI apps. Admins and Devs can optimize RAG performance using Hybrid Search Ranking Functions to get better search results with advanced retrievers.

Extend Agentforce with an open ecosystem and AgentExchange, the trusted Agentforce marketplace.