IT Leaders

Dive into the future of AI across Salesforce's builders. You'll see how Developer and Admin experiences have changed with AI, how to build with these new tools, and the roadmap for Agentforce.

Learn how predictive analytics and generative AI transform daily tasks for RBC Wealth Management, with seamless integration of client profile summaries from Financial Services Cloud and Data Cloud.

Hear from Dior, Aston Martin, NVIDIA, and Salesforce CIO Juan Perez on laying the groundwork for AI. And see how MuleSoft's tools for integration, automation, and API management make it all possible.

Learn how to securely build and test Data Cloud in an existing or net-new sandbox prior to deploying to production.

Humans and Agents drive customer success together. In this breakdown of the keynote, learn how the latest innovations drive customer success.

Learn how to customize a highly capable, out-of-the-box autonomous AI agent with low-code tools. Understand how Agentforce's reasoning engine works to make agents safe, trusted, and accurate.

Discover how RBC Wealth Management US uses Salesforce, Anthropic, and AWS to build a secure, generative AI strategy, transforming its employee experience.

Learn about the security model for internal and external facing agents and best practices on sharing data with Agentforce.

Deliver a frictionless & secure UX for admins with Agentforce and MuleSoft. Connect data from across the enterprise & execute actions in external systems without leaving the context of your workflow.

Learn how Data Cloud is designed to enhance, not replace, systems like data warehouses and data lakes. Discover its key differentiators and how it helps solve for the “last mile” of data activation.

Learn how the Einstein Trust Layer makes AI safer and more accurate through features and guardrails like data masking, toxicity detection, dynamic grounding, and citations.

Learn how to use our AI and low code innovations like Agent Builder & Data Cloud in Sandboxes, and our new security tools like Salesforce Archive, to build and secure Agentforce and AI apps, fast.

Build automations and APIs that generate flows, reference data, and automate tasks by integrating Einstein with MuleSoft and Flow to enable a smarter, more efficient connected enterprise.

Join our product leaders for an exclusive preview of upcoming innovations in Data Cloud, and learn how these enhancements will revolutionize the Einstein 1 Platform experience.

Discover the power using Data Cloud as a unified customer 360, coupled with Flow for automating processes, & integrating AI to drive greater business impact from your sales & marketing activations.

Discover how to leverage AI in the flow of work, enhance accuracy with Prompt Builder, and learn from Trailblazers who are seeing real business values in production already.

Learn how aligning with Education Cloud's roadmap can offer your institution new opportunities, using tools like Agentforce to recruit the best students and transform the student experience.

Learn about the latest Salesforce Consumer Goods innovations from industry experts.

Join this panel discussion to learn how Arizona State University, Texas Tech University, and the University of Kentucky are creating an AI roadmap to prepare for Agentforce.

Wyndham Hotels and Resorts uses CRM, Data and AI to better serve their customers. Learn how Salesforce has helped grow business for the largest hotel franchisor in the world.

BACA Systems uses Customer 360, including Platform, Sales Cloud, and Service Cloud, to enable a single view of its customers and business, resulting in a jump in sales productivity.

Trust us to help you fund, deliver, and measure your impact. Hear about the innovation coming out of Salesforce for Nonprofits across programs, case management, grants, fundraising, and outcomes.

Discover how Agentforce brings together humans with AI agents to drive customer success. Learn how to build, customize, and deploy assistive and autonomous agents with low-code tools.

Deloitte partnered with Salesforce to create a comprehensive 360-degree client relationship system. Learn how and hear the results that drive Deloitte’s customer engagement.

Bombardier partnered with Salesforce to unify disconnected data and integrate AI into the sales process. Learn how Bombardier's sales team sped up lead qualification and sales with real-time insights.

Go behind the keynote and explore the future of human-centric, agent-powered work with Salesforce co-founder Parker Harris.

See why leaders across finance, manufacturing, healthcare, retail, and more are using our industry-leading MuleSoft platform for faster integrations, easier automation, and improved connectivity.

Einstein Copilot is now Agentforce! Learn about assistive agents and how to customize them with clicks not code, for use cases across Sales, Service, Marketing, Commerce, and more.

Learn how to protect your data in Data Cloud and navigate compliance with Shield, Security Center & Privacy Center. Identify, encrypt, and anonymize sensitive data while streamlining customer consent.

Learn about the latest enhancements and innovations to Prompt Builder, including advanced analytics, expanded language support, grounding data support, Einstein Search, and more.

Explore how Wyndham Hotels & Resorts used AI and Data Cloud to unify guest data, creating a 360-degree view that enhances personalization, boosts direct bookings, and streamlines operations.

A special opportunity to hear directly from Salesforce CIO and CPO about the experience of rolling out AI to transform the employee experience and drive up productivity enterprisewide.

Einstein Copilot is now Agentforce! Learn about the enhancements that unlock new use cases and improve performance. Understand how to use new features like proactive and recommended actions.

Discover how MuleSoft is foundational for humans and AI-driven agents to work together effectively, connecting systems and data for unparalleled customer success.

AI + Data are changing consumer goods (CG) faster than ever. See how leading CG companies partner with Salesforce to deliver profitable growth through integrated, intelligent planning and execution.

Learn how Salesforce helps McLaren deepen the relationship with its global fanbase and connect with audiences in new markets through its Customer 360 product suite.

Join us on Salesforce+ as we explore highlights from the Salesforce Platform keynote. We’ll recap key announcements and discuss how they help IT leaders build and secure custom AI Agents & apps, fast.