Sales and Service

AI helps sellers at every stage of the sales cycle. Learn the best use cases for your team and see how Sales AI, grounded in CRM data, can increase seller efficiency and grow customer relationships.

Learn how Agentforce for financial services can deliver better outcomes responsibly for your clients, members, and policyholders while growing your revenue and deepening your customer relationships.

Join us for a conversation with The Permanente Medical Group executives Kenneth Trauner and Kristine Lee on the future of AI and healthcare. Hosted by Phil Mui, SVP, Salesforce AI Research.

A connected customer 360 is coming to your CRM. See how these new free sales, service, marketing, and commerce apps, powered by Data Cloud, help you promote visibility, collaborate, and connect data.

Discover how to integrate your entire data ecosystem with Agentforce, our newest innovation powered by Salesforce Data Cloud. Plus see how to personalize every engagement with trusted CRM data, boost team productivity, and drive faster resolutions.

It’s now easier than ever to create a connected customer journey. Learn about free, foundational sales, service, marketing, commerce, and Data Cloud apps, now available in your sales or service CRM.

Discover the impact of Agentforce SDR and Agentforce Sales Coach for every seller. Hear insights from experts and customers on maximizing effectiveness throughout the sales cycle!

Are your sellers as productive as possible? See the latest AI and automation features, such as Prospecting Center, Sales Cadences 2.0, Conversation Intelligence, and Sales Cloud Everywhere.

Resolve cases 24/7 with an autonomous AI agent that’s built for customer support. Learn how you can get started with Agentforce Service Agent to deflect more cases, reduce costs, and increase CSAT.

Tired of disjointed agent experiences from siloed apps? Amazon Connect and Service Cloud empower your agents with a unified, AI-powered workspace and seamless voice and digital interactions.

Join Salesforce leaders to learn how marketers and digital leaders can build an AI enterprise with CRM + AI + Data + Trust.

Salesforce sales forecasting is better than ever — flexible, intelligent, and intuitive. You can now forecast for any business or revenue model with the launch of consumption forecasting.

AI is fundamentally changing how we work. Use the combined power of people, data, apps, AI, and agents in Slack, the conversational interface that transforms productivity for every line of business.

Learn how Salesforce SPM solutions work together to drive better outcomes and increase revenue, from sales planning to territory management to sales programs to incentive comp, all on one CRM.

Sales programs are right inside CRM. Launch high-impact sales motions with embedded sales programs, enablement, and AI coaching to optimize seller behaviors and revenue outcomes.

Join this panel to hear from the Service Cloud product team on the latest innovations helping organizations to deliver effortless customer experiences.

Learn about the new mobile experience available to sellers. Complete common sales tasks, get help from Agentforce and increase productivity from right inside the existing Salesforce mobile app.

Maximize seller impact at every stage. Identify the best prospects with buying signals powered by Data Cloud. Nurture leads to a close with automated sales cadences and conversation intelligence.

Save time and improve accuracy with integrated commission management. Easily create real-time commission visibility for your sellers, so they can focus on driving your business objectives.

Discover Spiff, a new Salesforce-integrated solution to help you reimagine incentives for sales teams. Plus, see how Einstein for Sales helps sales teams identify and prioritize prospects.

Take a look at the top Release Highlights for Flow in Spring '25. Helping you make it easy to power your org with the latest Flow enhancements. Need to revisit a demo? Check out the Demo Playlist http://sfdc.co/flowspring25

Meet My Service Journey, the latest in-app tool to personalize service. Plus, see how Einstein for Field Service uses generative AI to help teams work more productively and improve the service experience.

From local shops to VC-backed startups to high-growth businesses and all in between: See how data, AI, and a connected platform scale your teams, and hear how others use Salesforce to grow fast.

Turn your agents into customer heroes. Learn how to improve contact center productivity and efficiency with Service Cloud’s intelligent omni-channel routing, agent, and supervisor capabilities.

Strong relationships start with strong interactions. AI empowers fast and personalized end-to-end support. Hear how to set your team up for success and delight customers with intelligent experiences.

Find quality leads fast with automated prospecting. See how AI, plus a complete view of CRM and external data unified by Data Cloud, helps sellers identify, prioritize, and engage the best prospects.

AI is transforming service. Learn how to shift to an AI agent-first org with Agentforce and Service Cloud to boost productivity, automate tasks, and deliver faster, smarter customer experiences.

Hear three ways you can take action now with trusted data and AI from the latest announcements and innovations shared for banking, insurance, and wealth managers at Dreamforce.

Join Salesforce experts and industry thought leaders to break down the latest Salesforce AI innovations that help you deliver success in a whole new way.

Introducing an employee service solution designed to empower employees with the right information any time. Learn how you can streamline employee support and HR processes on a unified AI platform.

Join a conversation to unpack the latest Sales Cloud innovations, with a spotlight on Agentforce for sales followed by a Q&A with Salesblazers.

Join industry trailblazers as they discuss the future of manufacturing. Discover how Salesforce's data and AI-powered innovations are revolutionizing asset-centric service.

Boost revenue and reduce churn with the latest AI, data, and operational innovations delivered by our product team.

Today, the government mandate is clear: Drive efficiency, build trust, and deliver secure services. Enter Agentforce. Harness the power of data and AI to accelerate the next era of government.

Discover the benefits of asset-centric service: data-driven decisions, better customer service with proactive and predictive service, optimal equipment performance, and increased service revenue.

Join us for a customer-led demo to see how financial services firms are initiating AI-powered service journeys. Learn to transform your service center and operations into an efficient hub with AI.

Hear how sales teams with AI agents drive customer success. Meet Agentforce for Sales — your autonomous AI. Get a step-by-step playbook to accelerate growth and simplify your tech stack.

The data is always talking. It’s up to the sales leader to listen. Discover how the best sales leaders use sales management dashboards for a complete data view to reliably grow revenue.

Take a look at the top Release Highlights in Service Cloud for Spring ’25 to help you and your teams provide excellent service with Agentforce. Need to revisit a demo? Check out the Demo Playlist http://sfdc.co/servicecloudspring25

In our flagship session for Field Service, explore how data and AI-powered innovations help everyone from the back office to onsite deliver customer-centric service, cut costs, and drive revenue.

Get a first look at new features designed to make selling easier. Join product leaders to learn how Sales Cloud will help sellers be more productive, data-driven, and AI-empowered.

Pop the hood and access the magic of Tableau’s analytical data engine. Experience the simple programming interface enabling developers to harness Tableau’s analytics power everywhere.

Learn how Tableau Pulse empowers your organization with purpose-built metrics for CRM and enables you to take action with personalized, AI-powered insights embedded in the flow of work in Salesforce.

AI + Data are changing consumer goods (CG) faster than ever. See how leading CG companies partner with Salesforce to deliver profitable growth through integrated, intelligent planning and execution.

Uplevel partner selling and improve productivity. Learn how to infuse the partner sales process, from enablement to close, with context rich data and trusted AI so partners can close more deals fast.

Meet Agentforce SDR and Agentforce Sales Coach. See how these new autonomous agents help small and growing businesses scale their sales teams to drive growth.

Hear how Vivint puts Agentforce to work around the clock helping answer common customer questions and supporting specialists on complex cases.