The Forrester Wave™: B2B Commerce Suites, Q2 2020

Salesforce is named a Leader in B2B Commerce.


Launch quickly

Digitize B2B ordering — and grow your business — faster than ever.


Get to market faster.

Capture your share of today’s ever-growing B2B ecommerce opportunities by deploying in weeks — not years.

Innovate with speed.

Adapt to changing markets and customer needs by creating new business models on demand and making changes on the fly.

Scale successfully.

Launch custom and branded storefronts even faster with a connected ecosystem of implementation partners.

Connect with ease.

Seamlessly integrate your apps, data, and processes to get a 360-degree view of your customer.

Boost online revenue

Maximize your online growth with easy-to-use commerce features tailored to B2B customers.


Offer simple self-service online buying.

Give your customers the same easy, consumer-like shopping experiences they enjoy in their personal life — anytime, anywhere, on any device.

Solve B2B commerce complexities.

Simplify online buying with features specifically designed for B2B, including fast reorders, account hierarchies, contract pricing, custom catalogs, and more.

Lower your cost to serve.

Equip your customers with self-service tools and guided experiences, so you can reallocate both time and money to other growth opportunities.

Empower your sales teams.

Give your sales team the time and insights it needs to develop winning strategies by eliminating manual tasks and accessing real-time customer data.


Transforming the B2B Sales Function

Learn how sales teams win with commerce in the age of the connected customer.

Engage more customers

Make every B2B commerce interaction seamless, relevant, and connected.


Connect customer data with the world's #1 CRM.

Guide the customer along the most appropriate path, triggering interactions where they are — on channels they prefer.

Stay connected across every touchpoint.

Leverage customer data from sales, marketing, and service — and engage with buyers at any digital or in-person touchpoint.

Tailor B2B commerce.

Make purchasing recommendations tailored to each customer in real time — no data scientist required.

Keep customers coming back.

Build customer loyalty faster and ensure repeat business with guided buying experiences that are fast, efficient, and personal.

Best practice guide

Learn how to successfully implement a B2B ecommerce platform.

Now more than ever, success means going digital. Here are our six top tips to help you choose and implement the best commerce platform for your business.

Tailor to Industries

Customize your B2B ecommerce site to fit the needs of specific industries.


Support manufacturers as they go digital.

Streamline ordering, implement account-based pricing, and split shipments — all from one unified platform.

Modernize consumer goods purchasing.

Stock inventory in retail stores, and support contract pricing and custom catalogs with smart digital experiences.

Reimagine healthcare product sales.

Automate medical device or pharmaceutical purchases and enhance sales with omni-channel buying experiences.

Capitalize on opportunities in SaaS.

Increase subscription sales, automate renewals, and kickstart recurring revenue — all while reducing costs.

B2B Commerce Resources

Blaze new trails in B2B ecommerce with the latest research, insights, and best practices.


Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.