The Forrester Wave™: B2B Commerce Suites, Q2 2020

Salesforce is named a Leader in B2B Commerce.



Visualize customer activity at every touchpoint, on any channel.


Get to market faster.

Capture your share of today’s ever-growing B2B ecommerce opportunities by deploying in weeks — not years.

Offer simple, self-service online buying.

Empower your customers with the same easy, consumer-like shopping experiences they enjoy in their personal life — anytime, anywhere, on any device.

Solve B2B ecommerce complexities.

Simplify online buying with features specifically designed for B2B, including fast reorders, account hierarchies, contract pricing, custom catalogs, and more.

Optimize daily B2B functions.

Stock the shelves of your retail stores, enable online ordering of replacements parts, or meet the needs of your distribution or wholesale partners.

Empower your sales teams.

Give your sales team the time and insights it needs to develop winning strategies by eliminating manual tasks and giving them access to real-time customer data.

Enable your channel partners.

Help your partners grow by your side by creating branded sites and intuitive digital portals that you can design and launch fast.


Learn how Univar reinvents the chemistry of customer value with Salesforce B2B Commerce.



Make every B2B ecommerce interaction seamless, relevant, and connected.


Connect customer data with the #1 CRM.

Guide the customer along the most appropriate path, triggering interactions where they are — on channels they prefer.

Stay connected across every touchpoint.

Leverage customer data from sales, marketing, and service — and engage with buyers at any digital or in-person touchpoint.

Tailor B2B ecommerce.

Make purchasing recommendations tailored to each customer in real time — no data scientist required.

Keep customers coming back.

Build customer loyalty faster and ensure repeat business with guided buying experiences that are fast, efficient, and personal.


Transforming the B2B Sales Function

Learn how sales teams win with commerce in the age of the connected customer.


Take advantage of the fastest enterprise B2B ecommerce implementation on the market.


Tap into data from anywhere.

Integrate data from any source: first-, second-, or third-party information like ERP payments.

Reduce costs and reallocate resources.

By empowering your customers with self-service tools and guided experiences, you can reallocate both time and money to other growth opportunities.

Innovate more quickly.

Adapt to changing markets and customer needs faster by creating new business models on demand.

Update regularly.

Get three updates every year to keep your technology — and your B2B ecommerce strategy — running smoothly.


Learn how to successfully implement a B2B ecommerce platform.

Now more than ever, success means going digital. Here are our six top tips to help you choose and implement the best commerce platform for your business.


Customize your B2B ecommerce site to fit the needs of specific industries.


Support manufacturers as they go digital.

Streamline ordering, implement account-based pricing, and split shipments — all from one unified platform.

Modernize consumer goods purchasing.

Stock inventory in retail stores, and support contract pricing and custom catalogs with smart digital experiences.

Capitalize on opportunities in SaaS.

Increase subscription sales, automate renewals, and kickstart recurring revenue — all while reducing costs.

Transform B2B2C experiences.

Support the entire value chain — from manufacturing to distribution to the end customer — with a connected, personalized online experience across all touchpoints.


Blaze new trails in B2B ecommerce with the latest research, insights, and best practices.


Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.