B2C Commerce

Deliver commerce your way with templates to launch fast and headless to get things just right.

Grow profit your way with B2C Commerce.


Gain more flexibility.

Meet your unique business needs with templates, composability, and headless APIs.

Boost ROI with seamless journeys.

Keep customers coming back and buying more with connected journeys.

Utilize the power of automated AI.

Increase conversion rates with intuitive selling, merchandising rules, and AI-powered recommendations.

See success at a global scale.

Launch and manage all your B2C ecommerce brands, sites, geographies, and devices — from a single, unified framework.

Own your experiences with these features.



Deliver commerce your way with headless, composable storefronts, or templates.

AI-powered Personalization

Harness the power of Einstein for personalized product recs, customer insights, and more.

Omni-channel Integration

Access a full suite of mobile-first capabilities, social extensions, and simplified ordering and payments.

Marketing and Merchandising

Launch campaigns and build experiences fast. Gain a centralized view of products and pricing.

Global Scalability

Easily manage multiple sites, execute global strategies, and localize to any geography.

Trust and Security

With built-in security, always-on availability, and global compliance, you can operate with confidence.

Learn about e.l.f.'s digital commerce makeover.


As customers continue to shop with us, Einstein learns more about them and makes their experience even more refined and targeted.

Ekta Chopra

Chief Digital Officer, e.l.f. Cosmetics

These Trailblazers stay flexible with B2C Commerce.


Get the right tools for your team.

* This edition requires an annual contract.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.


Salesforce is a Leader in Digital Commerce.

Seven years running, Salesforce is a Leader in the 2022 Gartner® Magic Quadrant™ for Digital Commerce.

Gain agility and innovate faster with headless.

Empower developers and business users with tools and services to unlock flexibility and drive growth.

Build smarter, personalized omni-channel journeys.


See AI at scale with Marketing Cloud CDP and B2C Commerce.

It's never been so simple to create a single view of your customers. That means you can quickly and seamlessly personalize cross-channel experiences between marketing and commerce.

See how B2C Commerce can help you move fast.

Learn how e.l.f. uses Salesforce to put its customers at the center of every strategic journey.
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Questions? We'll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else.  Our knowledgeable reps are standing by, ready to help.  Or check out our Pricing and Packaging Guide to learn more.