As has always been true of commerce in general, ecommerce is essentially a competition between businesses, and it’s essential for brands to know what the competition offers and charges. Using automation to run reports on the competition can help businesses develop compelling deals, bundles, and counteroffers for their customers — with state-of-the-art website experiences that stand out and don't just blend in.
Great online customer service is just as important as a perfectly presented product inventory or an excellent ecommerce site. Just as in a physical retail store, when customers run into issues shopping online, businesses should be there for them with kindness and support. Real-time messaging built into an ecommerce site is an indispensable tool that brands can use to instantly engage customers and solve problems — curbing bounce rates, shopping cart abandonment, and shopper dissatisfaction.