Chapter 1: How has ecommerce transformed business?
Ecommerce stores are always open.
The sheer accessibility of ecommerce has transformed shopping for both consumers and businesses. Now, customers can buy almost anything — anytime, anywhere, and on any device. Today’s consumers expect this as a fundamental component of the online shopping experience.
As such, businesses must provide seamless ecommerce experiences across channels to meet customers’ shopping expectations. They also need the ability to fulfill purchases quickly, a process aided by the sophisticated order management software built into some ecommerce platforms, which can also be configured to extend the accessibility of ecommerce into physical stores.
Ecommerce has increased competition.
The open, extensive, and endlessly competitive landscape of ecommerce is great for consumers, 80% of whom are more likely to shop where they have seamless and connected digital shopping experiences. Ecommerce is the great commercial equalizer — any business of any size can succeed and scale online.
Many tools and platforms for providing these experiences are readily available to help any business succeed in ecommerce. It is also easier than ever for brands to outsource ecommerce infrastructure to an outside provider, eliminating the need to develop costly and inflexible in-house solutions.
Ecommerce analytics can help you optimize your website with data-driven insights.
Customers are comfortable with ecommerce.
The simplicity and reliability of ecommerce is increasingly winning consumers over. For many consumers, ecommerce stores are now their primary forums for interaction with brands.
For brands with ecommerce stores aiming to attract the 46% of shoppers who still prefer to make purchases in physical stores, it’s vital to invest in an ecommerce platform that can help mirror, or even improve upon, the experience of a truly excellent physical store visit.
Consumers sometimes judge the core characteristics and qualities of a brand based solely on the brand’s ecommerce presence — the landing page is the new storefront window display.