“Without a doubt, cloud adoption is increasing dramatically.”
Retailers of all sizes are rapidly deploying cloud-based technology to transform their commerce solutions, close the innovation gap, and keep up with rising consumer expectations.
Today, the question for retailers has shifted from “should we adopt the cloud?” to “what type of cloud is best for our business?” While straightforward on the surface, the marketplace is full of technology providers who refer to their solution as cloud-based.
However, with many types of solutions available, and some vendors offering immature SaaS offerings that cannot scale for growth, the cloud commerce landscape can be difficult to navigate.
For retailers of all sizes, choosing the right cloud model is essential to effectively deliver personalized, intelligent, and engaging digital shopping experiences. In this guide, we’ll discuss the key business drivers for deploying cloud-based solutions and highlight why only a multi-tenant cloud platform for innovation provides retailers with a scalable, trusted infrastructure that is always on, always secure, and always fast — while delivering a steady stream of improvements necessary to stay competitive and grow.
Brands look to ecommerce teams to create, orchestrate, and deliver digital experiences across web, mobile, social, and even in-store. These experiences must exceed consumer expectations and crush sales targets. To drive their organizations forward, retail CIOs and ecommerce leaders need solutions that satisfy key business drivers:
Choosing the right cloud architecture can be complex and confusing. Brands need to understand how to evaluate the merits and drawbacks of many different types of cloud solutions to ensure they invest in a model that can support business objectives and goals for growth and innovation.
“Our old system used to fold over all the time, and we’d have to go to a development house. When our UK site was down, we’d lose £10,000 a day. There’s such a joy of having the platform stable with Salesforce Commerce Cloud.”
Deeply invested in the success and growth of each brand, Commerce Cloud sits at the intersection of innovation and customer success. At the foundation is the multi-tenant cloud platform for innovation; enabling a continuous delivery of new features and enhancements six to ten times a year. This model means all retailers operate a shared application infrastructure and can take advantage of new features and benefits as soon as they become available.
Access to leading capabilities like artificial intelligence (AI), mobile design best practices, Apple Pay, reporting tools, and more.
Non-disruptive releases on a shared infrastructure on the same version of code with no impact to uptime service or current implementations.
A storefront reference architecture that serves as an out-of-the-box blueprint for building “pixel perfect” sites and unique shopper experiences.
“Organizations reported a 20% lift in attributable revenue with their deployment of predictive intelligence and recommendations through Einstein.”
Retailers take advantage of Einstein AI capabilities through the Commerce Cloud multi-tenant cloud platform for innovation. Commerce Cloud uses a shared view of order history, product catalog, and storefront activity to gather real-time behavioral data and understand customers’ needs. With only a few clicks to set up, Einstein automatically builds data models to more accurately predict and recommend the items shoppers are most likely to buy. Merchandisers are also empowered with Einstein intelligence to automate the manual tasks they encounter every day.
Unique to Commerce Cloud is our community of over 500 retailers operating more than 2,750 ecommerce sites and reaching over 440 million individual monthly shoppers. Commerce Cloud customers are part of a large, vibrant, and interconnected community that is a constant source of ideas, insights, and inspiration. The aggregated, anonymized pool of data from this base continuously makes Commerce Cloud Einstein smarter and powers native functionality such as:
Product Recommendations that eliminate guesswork with automated merchandising and provide data-driven product recommendations to all shoppers.
Commerce Insights that interpret how customers are buying products and provide merchandisers with powerful shopping basket metrics to develop meaningful marketing strategies around customer shopping habits.
Predictive Sort that connects customers to products by automatically personalizing search/category pages with tailored product sorting.
Search Dictionaries identifies popular search terms and automatically pairs missing terms with an appropriate synonym list to guarantee relevant, robust search results.
With Product Recommendations by Commerce Cloud Einstein, Black Diamond saw a 9.6% increase in conversion rate, and a 15.5% increase in revenue per visitor.
“We were very happy with the results. Clearly, the defining metric of the test was the revenue lift.”
When evaluating cloud solutions, it’s not just about the technology. You want the right partner with the right technology model and business model to ensure success. With more than 15 years serving leading global retailers, Commerce Cloud is the world’s #1 enterprise cloud commerce platform with the trusted experience of deploying innovative, secure, scalable, intelligent, and extensible commerce solutions.
The Commerce Cloud business model is based on shared success. When retailers succeed, by growing revenue, orders, and other measures, Commerce Cloud succeeds. This creates economic alignment and an incredibly motivating incentive between Commerce Cloud and its customers – ensuring the growth and success of all customers.
To transform your commerce solution and close the innovation gap, only the Commerce Cloud provides retailers with the platform and tools necessary to stay competitive and grow.