For instance, when brands try to start a campaign on the popular discussion site Reddit but don’t understand the site’s nuances and policies, they often receive pushback from consumers who think they’re trying too hard. A few brands have hosted an “Ask Me Anything” (or AMA) on the site. This allows Redditors to ask posters specific questions.
Celebrities and individuals with strange jobs have had successful AMAs, but when a company hosts an AMA specifically to promote its products or services, it can fall flat. However, when it’s done in a way that is humorous, honest, or useful, Reddit users will thoughtfully engage. Done well, an AMA can be a win-win for the company, which gains valuable visibility, and Reddit users, who get answers to their questions or win prizes.
No matter what platform a brand is trying to use in its marketing efforts, it’s important to get to know how users interact with and use it before establishing a presence. Once a company decides to become active on a particular channel, employees who are actual users of the platform should assist with the campaign. That will help your marketing sound more natural.