Make every marketing moment smarter with Salesforce CDP.

Customers have become digital-first. And that means marketers need to be data-first in order to engage with relevance, personalize every moment, and grow trusted customer relationships, as well as revenue. All while working from anywhere.

Now CDP is smarter, helping you build your own single source of truth, get a complete view of your customer, and action data in a more trusted way.

 

See how to get a single source of data truth.

Discover how to unify your data, optimize campaigns, and personalize experiences. Stream our animated series on customer data platforms.
 
 

Know Your Customers

Unify all your data — from anywhere — for a complete view of your customers.

 

Build a single source of truth.

Create a unified customer profile across all touchpoints by connecting identities, data, marketing journeys, privacy management, and more with a single source of truth.

Match data to a person.

Reconcile identities through a common ID using advanced resolution capabilities that link data, like fuzzy matching, to build unified profiles.
 

Bring all your data under one roof.

Leave no data behind. Capture and unify data from anywhere with a high-scale data ingestion service, plus the power of Mulesoft’s industry-leading APIs.

Understand your audience across your organization.

Make every interaction relevant to the customer by connecting marketing to sales, service, commerce, and more.
 
 

EXPERIENCE

Get tools and resources to build a data-driven ad strategy.

 
 

Segment Your Data

Build smarter audience segments with a user-friendly, drag-and-drop interface powered by insights.

 

Build any way you want.

Put together any string of contact- or event-level data to build highly specific, custom audience segments.

Test and optimize on the fly.

With unified customer data, quickly get accurate population counts of your target audiences, and build customer segments on the fly.
 

Manage audiences with ease.

Manage all your segmentation and targeting efforts from one central, user-friendly interface.

Segment smarter.

Segments have gotten smarter with type-ahead functionality, plus AI that democratizes the power of big data analytics for marketers.
 

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See how customer data helps grow your audience — and your business.

 
 

Personalize Anywhere

Activate your audience data across every marketing channel.

 

Reach customers at every step of their journey.

Activate your customer data across every advertising channel, whether that's Marketing Cloud or an external platform.

Make every experience compliant.

Stay compliant with the GDPR and CCPA easily, with safe provisioning measures and dashboards for opt-outs and consent flags.
 

Engage customers on a 1-to-1 level.

With unified customer profiles, you can deliver the right content to the right customer on the right channel. Also, you can determine and predict their next best action.

Open access.

Put your customer data to work. With open access, brands can unlock the power of 7,000 connected apps through AppExchange.
 
 
 

Analyze and Adapt Quickly

Connect every customer to their engagement behavior with AI-driven, cross-channel insights so you can adjust your marketing efforts — and audience segments — accordingly.

 

Enrich and analyze unified profiles.

Calculate a customer's lifetime value or engagement score with Calculated Insights to further analyze and enrich unified profiles.

Connect to business intelligence tools.

Visualize and explore audience data in the world's leading business intelligence platform, Tableau, and enhance your marketing optimizations with audience insights in Datorama — all via our native CDP connectors.
 

Activate smarter.

Leverage the power of Einstein to create intelligent segments and improve activation efforts with more control and precision, helping boost your engagement metrics.
 
 
 

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Trouble with customer data? A CDP can help.

 

Resources

Get a more in-depth look at our CDP.

 

TRAILHEAD

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REPORT

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.