Data Cloud Advertising

Thrive in the cookieless future. Power privacy-safe advertising, insights, and more with unified first-party data.

Unlock the value of your first-party data from Salesforce and beyond.

Securely join first-party data from within Data Cloud together with key advertising partners. Enrich existing customer profiles, create smarter segments, and extend reach to new channels — all while protecting consumer privacy.

Activate personalized advertising at scale with unified data.

Engage high-value audiences and intelligently suppress segments using unified first-party data from across the entire customer lifecycle. Deliver more personalized experiences and higher ROI across every ad platform.

Improve ROI and advertising efficiency with new audience insights.

Get new insights into demographics, consumer intent, and ad efficacy to optimize engagement and ad spend in a whole new way.

Power first-party advertising with our trusted ad partners.

Get expert resources and guidance on personalizing your marketing.

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AppExchange

Supercharge your data strategy with partner apps and experts.

Visit AppExchange

Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP

Report

Learn how to retool your data strategy for a cookieless future

Read The Report

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Blog

Why first-party customer data is better than using cookies (really).

Read the post

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