Marketing Cloud Personalization
Optimize conversions and reduce costs with AI-driven, 1-to-1 customer experiences.
Treat every customer as unique individuals and reduce costs.
Reduce customer acquisition costs.
Understand customer affinities in real time to personalize experiences and increase conversion rates.
Automate personalization across the customer journey.
Save time with AI-driven content, offers, and recommendations that shorten the path to conversion.
Optimize spend with AI.
Reduce costs by understanding what’s working and what’s not with automated A/B/n testing.
Increase customer retention and lifetime value.
Reduce churn and grow customer value with connected customer journeys that get smarter with every interaction.
Make personalization effective and easy.
Lyca Mobile personalizes every moment — everywhere.
Based on a customer’s calling activity, we can proactively recommend a lower-cost plan. If the customer is interested, order fulfillment doesn’t take four hours like it used to – it’s almost immediate now.
Head of Retention, CRM, CVM, Lyca Mobile
Customers saw 60% higher web conversion rates. Here's how.
In this commissioned TEI study from Forrester Consulting, discover how Marketing Cloud Personalization delivers success now. See how Marketing Cloud drove 60% more web conversions and 35% growth in average order value.
Personalization lowers costs and improves conversion. Here's why.
In this whitepaper from IDC, learn how personalized marketing can transform customer relationships and drive growth
Get started with personalization — fast.
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