Marketing Pricing
Explore marketing pricing and find the right solution for your business.
Get started with Marketing Cloud Next.
Starter Suite
The simple CRM suite with marketing, sales, service, and commerce.
$
25
USD/User/Month
(Starting price. Transaction fees apply. Billed monthly or annually.)
- Lead, Account, Contact, and Opportunity Management
- Dynamic Email Marketing and Analytics
- Built-in Sales Flows and Lead Routing
- Connected Slack Conversations
Growth Edition
Grow your business with agentic marketing automation on the world's #1 CRM.
$
1,500
USD/Org/Month
(Billed annually)
- Agentforce Campaign Creation
- Multi-Channel Journeys
- Forms and Landing Pages
Advanced Edition
Grow customer relationships and close deals faster with agentic marketing.
$
3,250
USD/Org/Month
(Billed annually)
- Agentforce Campaign Creation
- Path Experimentation
- Two-Way Conversations for SMS and WhatsApp
Extend the power of Marketing Cloud Next with these capabilities.
Salesforce Personalization
Personalize cross-channel experiences at scale.
$
8,000
USD/Org/Month
(Billed annually)
- Agentforce Personalization Decisioning
- Web, Mobile App, and Email Personalization
- Product and Content Recommendations
Marketing Intelligence
Improve performance with agentic marketing analytics.
$
10,000
USD/User/Month
(Billed annually)
- Agentforce Paid Media Optimization
- AI Campaign Summaries
- Data Enrichment & OOTB Visualizations
Loyalty Management
Launch and manage dynamic, personalized loyalty programs.
$
20,000
USD/Org/Month
(Billed annually)
- Agentforce Loyalty Promotion Creation
- CRM Loyalty Analytics
- Dynamic Promotions Management
Get Marketing Cloud Next alongside your current products.
Account Engagement+
Includes Account Engagement, plus Marketing Cloud Next
$
1,250
USD/Org/Month
(Billed annually)
- Includes Marketing Cloud Growth or Advanced
- Agentforce Campaign Creation
- Lead Nurturing and Scoring
- B2B Marketing Analytics
Engagement+
Includes Engagement, plus Marketing Cloud Next
$
2,000
USD/Org/Month
(Billed annually)
- Includes Marketing Cloud Growth or Advanced
- Agentforce Campaign Creation
- Email and Mobile Messaging
- Journey Orchestration
Intelligence+
Includes Marketing Cloud Intelligence, plus Marketing Cloud Next
$
11,000
USD/Org/Month
(Billed annually)
- Includes Marketing Intelligence
- Agentforce Paid Media Optimization
- AI Campaign Summaries
- Automated Data Management
Personalization+
Includes Marketing Cloud Personalization, plus Marketing Cloud Next
$
15,000
USD/Org/Month
(Billed annually)
- Includes Salesforce Personalization
- Agentforce Personalization Decisioning
- Web, Mobile App, and Email Personalization
- Product and Content Recommendations
Then, choose the Success Plan that’s right for your business.
With resources, guidance, and technical support, our three levels of Success Plans help your business get more value from Salesforce and prepare your data for a future with AI.
Standard Success Plan
Set your company up for success with self-guided, always-on resources.
Included in all licenses
- Access to Knowledge Articles, documentation, and Trailhead
- Global Trailblazer Community
Premier Success Plan
Start strong and grow your business with expert guidance and expedited support.
30% of net license fees
- Expert guidance and product education
- Health checks and recommendations
- Access to 24/7 support for business-stopping issues
- Bundled with Unlimited Edition
Signature Success Plan
Get the most value from Salesforce with a proactive partnership and personalized experience.
Contact your account executive
- Designated Customer Success Manager
- Customer Success Score
- Proactive Monitoring and Key Event Management
- Fastest 24/7 support response times
Explore our Salesforce product trials.
Starter Suite
The marketing, sales, service, and commerce tools you need to succeed — all in one CRM suite.
Pro Suite
The enhanced CRM suite that scales with your business using powerful automation and customization.
Find your path to AI success with the right experts and apps.
Professional Services and Salesforce Certified Partners provide services to get you started with data and ensure long-term success with AI. Depending on your unique business needs, engaging with either or both can maximize your ROI.
Professional Services
Realize value quickly and become self-sufficient with Salesforce.
Partners
Innovate and grow faster with pre-built apps and expertise on AppExchange.
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Marketing Pricing FAQ
Marketing Cloud Next is a complete agentic marketing solution, purpose-built to help you personalize every moment of engagement across the customer lifecycle. Built natively on the Salesforce platform — right alongside Sales, Service, and Commerce — it connects your customer data, workflows, and teams in one unified system. And it works alongside your existing Marketing Cloud products, so there’s no need to rip and replace.
What sets Marketing Cloud Next apart is its foundation in autonomous AI. These agents aren’t just helpers — they act like expert teammates who understand your goals and act on your behalf. From campaign creation to optimization and 1:1 personalization, they automate what used to take teams of people — now at a scale and speed only made possible by today’s advancements in AI.
With Marketing Cloud Next, every channel becomes a two-way conversation. ‘Do-not-reply’ messaging is replaced with real-time engagement, and disconnected tasks become seamless, AI-orchestrated flows — all within the Salesforce platform.
Marketing Cloud Next is a flexible solution, so pricing depends on your starting point and the capabilities you need.
New to Marketing Cloud? You can get started with either Marketing Cloud Growth Edition or Advanced Edition, which include core cross-channel marketing automation. From there, you can add capabilities like Salesforce Personalization, Marketing Intelligence, or Loyalty Management to enhance your programs with deeper insights, personalization, and engagement — each priced based on your specific usage needs.
Already using Marketing Cloud? You can access these new capabilities by renewing to a “+” edition of your current product. These “+” editions work alongside what you already use, so there’s no rip and replace — just powerful new tools added to your existing investment.
For exact pricing and packaging details, connect with your Salesforce account representative.
Marketing Cloud Next lets you personalize every customer interaction, automate marketing with AI agents, and unify your marketing, sales, and service experiences — all on the Salesforce platform.
With it, you can:
Create two-way customer conversations across email, SMS, web, and WhatsApp — replacing outdated "do-not-reply" messages.
Automate campaign creation and performance optimization using AI agents that act like expert teammates.
Deliver real-time, 1:1 personalization using Data Cloud and Agentforce to tailor offers, content, and recommendations across channels.
Unify customer data and journeys to create seamless, consistent experiences across your marketing, loyalty, and service programs.
Optimize paid media and campaign performance with built-in analytics and AI that monitor results and adjust automatically to protect ROI.
Integrate loyalty, personalization, and analytics tools — all working alongside your existing Marketing Cloud products, with no need to rip and replace.
Whether you're launching new campaigns, improving personalization, or optimizing performance, Marketing Cloud Next gives you the tools to do it faster, smarter, and more effectively than ever before.
If you’re already using Marketing Cloud, you can access Marketing Cloud Next by upgrading to a “+” edition of the product you currently use — like Engagement+, Account Engagement+, Intelligence+, or Personalization+.
These “+” editions work alongside your existing tools, so there’s no disruption or need to rebuild anything. You keep your current journeys, data, and content — and gain access to new AI-powered capabilities like Agentforce campaign creation, real-time personalization, cross-channel orchestration, advanced analytics, and more.
To get started, just speak with your Salesforce account representative. They’ll help you renew into the right “+” edition so you can begin using Marketing Cloud Next features immediately.
In many cases, Salesforce products integrate directly with many outside applications and systems to help you connect your data. For those that don’t have built-in integration, like on-premises data sources, you can purchase licenses of MuleSoft, work with our integration partners, or use apps on AppExchange.
Talk to a sales representative to get an idea of what integration solution works best with the Salesforce products you use.
We offer several advisory, adoption, and support plans to our customers. To learn more, visit Success Cloud.
You can purchase licenses of Salesforce Essentials with a monthly or annual contract. To get started, sign up and purchase Salesforce Essentials directly from a free trial. All other subscriptions are generally paid annually in advance.
Most Salesforce products use annual contracts, but Salesforce subscription terms vary, like Salesforce Essentials, which offers monthly or even multiyear payment options. Chat with a sales representative to discuss payment and billing options for your products.
You can add products or upgrade at any time, but some products may need to scale together. Reach out to our sales department at 1-800-667-6389 to see what works for your business.
