Marketing Pricing

Find the right Marketing Cloud pricing, add-ons, and support services for your business.

First, choose the right Marketing products for your business needs.

Marketing Cloud Personalization

Starting at

Org / Year*
USD (billed annually)
  • Web and Email Personalization
  • Segmentation, Rule-Based Decisioning, A/B/N Testing and Reporting
  • Product and Content Recommendations

Marketing Cloud Engagement

Starting at

Org / Month*
USD (billed annually)
  • Email Marketing
  • Content Creation
  • Robust Analytics

Marketing Cloud Account Engagement

Starting at

USD / Month*
up to 10,000 contacts billed annually
  • Lead Nurturing and Scoring
  • Engagement History Dashboards
  • Campaign Reporting and Insights

Find the right data products for your business needs.

Data Cloud for Marketing

Unify all your data into a single customer profile.

Org / Year**
USD (billed annually)
  • Data Ingestion and Harmonization
  • Identity Resolution and Activation
  • Insights and Predictions

Marketing Cloud Intelligence

Starting at

Org / Month*
USD (billed annually)
  • 10 Users
  • 3 Million Data Rows

Loyalty Management

Starting at

Org / Month*
USD (billed annually)
  • Member Administration, Reward Management, Static Benefit Management
  • 1 License: Tableau CRM for Loyalty Management Base App
  • Program Setup: Single Program

Then, choose the Success Plan that’s right for your business.

From resources to embedded experts, get the right level of support and expert guidance for your business.

Standard Success Plan

Learn at your own pace with free self-guided resources.

Included in all licenses.
  • Online learning to upskill teams
  • Global Trailblazer community

Premier Success Plan

Fast-track your success now with easy and expert guidance.

30% of net license fees.
  • Access to 24/7 support
  • Expert coaching and education
  • Tailored assessments
  • Bundled with Unlimited Edition

Signature Success Plan

Maximize ROI with proactive, personalized expertise.

Contact your account executive.
  • Designated technical account manager
  • Proactive monitoring
  • Key event management
  • Fastest 24/7 support response times

Maximize ROI with the world's #1 Success Ecosystem.

From support, expert guidance, and resources to our partner apps and experts, the Success Ecosystem is here to help you realize the full potential of your Salesforce investment.

Marketing Pricing FAQ

Marketing Cloud is the platform name for a range of products that help marketers achieve success across every aspect of the marketer’s role. The platform is sold through individual products that make up the entire portfolio, including our Data Cloud, Engagement, Personalization, and Marketing Intelligence solutions. Each product can be sold depending on the individual businesses needs, and are priced to cater for every business size and need. For more information, please review the detailed product breakdown on this page, or request a call with a sales representative today.

Salesforce has different add-ons, apps, and additional products to help your company stay ahead in your industry. For questions regarding Data Cloud, Marketing Cloud Engagement, Account Engagement, Personalization, Intelligence and Loyalty Management, please contact us to discuss exactly what kind of products you’re looking to add and how we can help.

If and when your business priorities and product needs change, our editions and pricing structure has been established to cater to increases and decreases in product or solution usage. If changes are required, we recommend you work with your account teams to determine the different options available to you.

Yes, Salesforce products integrate with many outside applications and systems. Our Marketing Intelligence, Customer Data, and Engagement solutions support a wide range of partners and API integrations, which allow our customers to develop dynamic and integrated technology stacks.

Most Salesforce products use annual contracts, but Salesforce subscription terms vary. For any questions related to contracts for Data Cloud, Marketing Cloud Engagement, Account Engagement, Personalization, Intelligence, or Loyalty Management, please chat with a sales representative to discuss payment and billing options for your products.

Yes, of course. You are able to upgrade at any time as well as purchase additional products later on in your contract. We recommend engaging your account representative whenever you have questions around upgrades, add-ons, or contract information.