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Drive success now with real-time moments for every customer.

Take your marketing spend further and personalize each customer interaction when it matters most with Marketing Cloud Customer Data Platform powered by Genie.

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Get more from your spend and boost customer engagement by 31%.*

* 2022 Salesforce Success Metrics Global Highlights. A 2022 study based on 3,706 customer interviews in the U.S., Canada, U.K., Germany, France, Australia, India, Singapore, Japan, and Brazil.

Reduce Costs

  • Decrease customer acquisition costs by 27% and eliminate wasted spend by personalizing customer engagements
  • Reduce integration and maintenance costs with real-time data unification across Salesforce and beyond

27% decrease in customer acquisition costs
* 2022 Salesforce Success Metrics Global Highlights

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Improve Efficiency

  • Unlock value by connecting and matching customer data from disparate sources into unified profiles
  • Lower operational costs and accelerate speed to value with faster self-service segmentation
  • Scale personalized engagements with automation using real-time data and insights across all channels

Increase Productivity

  • Reduce time to value by connecting siloed customer data using clicks, not code
  • Drive better performance by using AI-powered intelligence and analytics to understand your customer
  • Extend data to your partners faster and easier with prebuilt apps like AppExchange
Headshot of Art Sebastian, VP, Digital Experience, Casey’s

“What our customers want is more relevance. They don’t want to get the same thing as everyone else. They want relevant promotions and personalized messages that speak to them.”

Art Sebastian, VP, Digital Experience, Casey’s

See the story

Explore resources and discover the advantages of our Customer Data Platform.

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