We know that more consistent, personalized journeys create happier, more loyal customers. People have come to expect tailored, personally relevant experiences, customized offers and enhanced service capabilities. A customer data platform (CDP) can help deliver on these expectations.
“Everything we know about a guest is unified in CDP, and now we’re enriching that by calculating attributes,” said Casey’s Sebastian. For example, if Casey’s marketing team sees groups of customers who shop in the morning, they tag them as “breakfast shoppers,” enabling them to create a value proposition on the fly for coffee and breakfast sandwiches.
A CDP connects the entirety of a company's customer data in one place, providing a unified vision. It reaches across an organization and ties together databases that don’t traditionally share data (marketing clouds, service software, ecommerce engines, and more). It also reconciles data for known customers (such as email and phone numbers) with data like anonymous cookies and mobile device IDs to paint a complete picture of the customer journey. And, it does this in real-time.