Sales Strategy Guide: 5 Steps to More Efficient Selling
Focus on your customer, choose the sales process to match, and make your sellers more productive: a recipe for predictable revenue.
What’s better than making a sale? Making a selling machine — a defined sales process fit to match your customer and your product, with tools and data to make your sellers more productive and efficient. Create this, and the repeatable, dependable sales will come. That’s what a sales strategy is all about.
Below we share why a sales strategy matters and how to build one, step by step.
What you’ll learn:
What is a sales strategy?
Why do you need a sales strategy?
A great sales strategy brings your sellers around common goals, helps them spot risks and trends as they move deals along, and trains them to get better every day. Without a sales strategy, sellers would be out on their own — no shared vision, no shared sales process to know the next best action to take, and no shared data to study and learn what is and isn’t working. Uh-oh: inconsistent sales.
Here are the main reasons why you need a sales strategy: